Ungawakha Kanjani Amavidiyo we-YouTube Afaka kahle kuGoogle?

Njengokuqukethwe kwakho okubhaliwe, njengamabhulogi akho kanye nemibhalo kuwebhusayithi yakho, amavidiyo akho adinga nesilinganiso esihle sokwenza okuhle ukuze abekwe kuma-SERPs akwaGoogle. I-YouTube ibe yinethiwekhi yesithathu yezokuxhumana eyaziwa kakhulu, enabangaphezu kwesigamu (51%) yabathengisi abayisebenzisayo ukwenza izikhangiso zevidiyo.
Ngokutshala imali epulatifomu yevidiyo ekhuphuka ngokuxhuma nemingcele, udinga ukuzilungiselela ukubhekana nomncintiswano onzima ngempela. Zonke izimbangi zakho zizoqhudelana ukuthola ama-eyeball nokuchofoza kuma-SERPs, ngakho kuzodingeka wenze ngcono okuqukethwe kwevidiyo yakho ukuze useshe. Nawa amanye amathiphu wokwenza amavidiyo wakho abe nokusesha kakhudlwana:

Sebenzisa igama lakho elingukhiye eliqondisiwe egameni lefayela nevidiyo yakho yevidiyo

Ngenkathi udala ucezu lokuqukethwe olubhaliwe, kungenzeka ukuthi uqhamuke nohlu lwamagama angukhiye okuhlosiwe, kokubili okuyisisekelo nokuyisisekelo. Uwina uhhafu wempi ye-SEO uma unoluhlu selulungile. Isinyathelo esilandelayo ukusebenzisa la magama asemqoka ngenkathi wenza okuqukethwe kwakho kwevidiyo kuseseke.
I-YouTube ayikwazi ukubuka ividiyo yakho ukwazi ukuthi imayelana nani, kepha ingafunda igama levidiyo yakho futhi ithole umongo. Ngakho-ke ukhiye wokusesha ulele ekufakeni igama lakho eliyisihluthulelo egameni lefayela levidiyo yakho. Uma igama lakho eliyisihluthulelo "amathiphu wokudweba ekhaya," ngokwesibonelo, kufanele uqambe ifayela lakho levidiyo njenge- "amathiphu okupenda ekhaya," elandelwa uhlobo lwevidiyo oluthandayo (MP4, MOV, ne-WMV). Udinga ukumaka ividiyo yakho ngamagama abalulekile ahambisana kakhulu nesihloko osethulelayo.

Dala umbhalo ngaphandle kokuhluleka

Isici esilandelayo okufanele sicatshangelwe ukuthuthukisa ubungani bosesho be-YouTube yakho ukudala umbhalo owenziwe ngevidiyo, okuwumbhalo ohambisana nevidiyo yakho. I-Google ithi izincazelo zevidiyo ye-YouTube kufanele zibe nezinhlamvu eziyi-1,000 Ukubhalwa kwevidiyo kubaluleke kakhulu kuma-video e-SEO ngoba enza okuqukethwe kwakho kwevidiyo kutholakale kalula kubabukeli ngokubanzi, futhi kubenza bakhubazeke ngokwengeziwe nge-bots bots ngenxa yokuqukethwe okwengeziwe kwemibhalo ekhasini.
Uma, noma kunjalo, ukhetha ukunikeza incazelo ende yevidiyo, yazi ukuthi i-YouTube ibonisa kuphela imigqa emibili noma emithathu yokuqala yombhalo (cishe izinhlamvu eziyi-100). Ngale kwalelo phuzu, ababukeli kudingeka bachofoze kunketho ethi “bonisa okuningi” ukuze bafunde incazelo egcwele. Ngakho-ke, kufanele ulayishe ngaphambili incazelo yevidiyo ngolwazi olubaluleke kakhulu, njengokubizelwa ezenzweni noma izixhumanisi ezibalulekile zewebhusayithi.

Sebenzisa isithombe esincane sokubamba iqhaza

Iningi lenu lingasinaka lesi sici, kepha izithonjana zinomthelela omkhulu kwizinga lokudlala lamavidiyo akho e-YouTube. Yilokhu izethameli zakho ezizokubona lapho ukhomba ividiyo yakho, uzenze ukuthi zichofoze kuyo. Akukho lutho olungaphansi kwekhasi eliyikhaya lewebhusayithi yakho noma isembozo sencwadi. Kufanele kuhlanganyele, kuhle, futhi kufanelekile ukuheha ukuchofoza.
Kuyiqiniso ukuthi ukudala isithombe esisebenzayo sezingcingo zesithonjana sevidiyo somsebenzi owengeziwe nesikhathi. Kepha, noma ngabe kuyini, kuwufanele wonke umzamo wakho. Uma udala isithombe esinamandla futhi esinolwazi sesithonjana sokuqukethwe kwakho kwevidiyo, amathuba akho okuthola nokwanda ukubukwa kokuqukethwe kwevidiyo yakho kuya phezulu nangaphezulu.

Ungakhohlwa ukushumeka

Okokugcina, kepha hhayi eyokugcina, udinga ukunaka ukuthi ukuhambisa kanjani okuqukethwe kwakho kwevidiyo. I-Google inayo i-algorithm yokukhomba okuqukethwe kwevidiyo eyodwa ku-SERP ngayinye. Ngakho-ke, kufanele ushumeke okuqukethwe kwevidiyo ofuna ukuvela ekhasini lokuqala, esikhundleni sokwenza lokho kuwo wonke amavidiyo ngasikhathi.
Njengoba abakhandi beGoogle beyeka ukufuna amavidiyo ngemuva kwevidiyo yokuqala, kufanele ugweme ukufaka amavidiyo amaningi ekhasini elilodwa. Uma ufuna ividiyo eyodwa ethile ukuthi ihlelwe kuqala, kufanele ugxile ekushumekiseni lokho kuqala ukuze uthole ukukhohlisa okuningi ngayo. Futhi, ungashumeki le vidiyo efanayo ezindaweni eziningi ngoba lokho kungasho ukuthi uzama ukuncintisana nawe uqobo - into engenangqondo ngokuphelele.

Qiniseka ukuthi ugcina lezi zeluleko engqondweni ukuze udale amavidiyo alungele ukusesha futhi aqukethe kahle ku-SERP yakwaGoogle.