Thenga ababhalisile be-YouTube

Indlela eshesha kakhulu yokwandisa inani lababhalisile iwukuba thenga ababhalisile be-YouTube enkampanini edumile yezinsizakalo zokumaketha yakwa-YouTube.

Nakhu ukuhlolisisa ukuthi yini eyenza i-YouTube ibe ithuluzi lokumaketha elidumile kanye nezizathu eziphezulu okufanele uthenge ababhalisile.

Yini eyenza i-YouTube ibe ithuluzi lokumaketha elidumile?

Inhlolovo yango-2021 eyenziwa yi-Pew Research Center iveze ukuthi i-YouTube iyinkundla edume kakhulu e-US, abantu abaningi baseMelika bayincamela kunezinye iziteshi.

Kusukela ngo-2005 ngesikhathi yethulwa, i-YouTube isungule ukuba khona okuqinile emazweni ayikhulu emhlabeni jikelele, okuhlanganisa u-95% wabantu abaku-inthanethi emhlabeni.

Nawa amanye amaqiniso amangalisayo nezibalo ze-SEM Rush ezibonisa ukuthi kungani i-YouTube iyisinqumo esisobala sabakhangisi:

1. I-YouTube njengamanje inabasebenzisi banyanga zonke abayizigidi eziyizinkulungwane ezimbili emhlabeni wonke.
2. Amavidiyo ayizigidi eziyizinkulungwane ezinhlanu ku-YouTube abukwa njalo ngosuku okuhumushela emahoreni ayizigidi eziyinkulungwane okusetshenziswa kokuqukethwe kwamavidiyo ngosuku.
3. Amaphesenti angu-74 abantu abadala baseMelika babuka amavidiyo e-YouTube.
4. Ababukeli bachitha imizuzu engamashumi amane ngokwesilinganiso kumavidiyo e-YouTube.
5. Ngo-2022, abantu abalinganiselwa ezigidini ezingu-210 bazobuka amavidiyo e-YouTube e-US
6. Ngaphandle kweMillennials, inani labantu elikhula ngokushesha lihlanganisa abaneminyaka engu-50 kuya kwengu-65 ubudala (Baby boomers) kanye nabaneminyaka engu-36- kuya ku-49 ubudala (Generation X).
7. Ngo-2019, abantu abayizigidi eziyizinkulungwane ezimbili emhlabeni wonke bangena babuka amahora ayizigidi eziyinkulungwane amavidiyo e-YouTube usuku ngalunye.
8. I-YouTube ibamba cishe ingxenye yesine yokusakaza kwamavidiyo emhlabeni wonke, okwesibili ngemuva kwe-Netflix.
9. Ngaphandle kokuzijabulisa, abantu babuka amavidiyo e-YouTube ukuze bathole izindaba, ulwazi, baqinise umsebenzi wochwepheshe, futhi balandele izinkampani nemikhiqizo.
10. Abantu abayisithupha kwabayishumi bancamela ukubuka amavidiyo kune-TV ebukhoma

Izizathu eziphezulu zokuthenga ababhalisile be-YouTube

Thola ukuthandwa

I-YouTube ngokungangabazeki ingenye yezinkundla ezingcono kakhulu zokukhombisa ithalente lakho noma ukusabalalisa ukuqwashisa ngomsebenzi wakho. 'Abasebenzisi be-YouTube' abaphumelelayo bangabanye babantu be-inthanethi abaziwa kakhulu emhlabeni. Kungakhathaliseki ukuthi bathumela amavidiyo amageyimu, ama-vlogs okuvakasha, noma amavidiyo 'wenziwa kanjani', laba basebenzisi be-YouTube abadumile bazakhele uhlobo lwabo futhi babonisa ubuciko babo ku-YouTube. Isinyathelo sokuqala sokuba i-YouTuber ephumelelayo ukuthola ukuthandwa.

Ezinye zezigaba zamavidiyo aziwa kakhulu ku-YouTube yilezi:

• Ukubuyekezwa komkhiqizo - Kusukela ngo-2017, ababukeli be-YouTube babukele amavidiyo angu-50,000 kanye neminyaka yamavidiyo okubuyekezwa kwemikhiqizo kumadivayisi eselula. Izibuyekezo ezithenjwayo zidlala indima ebalulekile ekukhuthazeni abathengi ukuthi bathenge. Amavidiyo okubuyekezwa komkhiqizo avumela izethameli ukuthi zibone ukusebenza komkhiqizo futhi zithole impendulo evela kumbuyekezi.
• Amavidiyo angenamakholi - Amavidiyo we-unboxing abe nomthelela omkhulu ezinqumweni zokuthenga zababukeli. Futhi ayindlela esebenzayo yokuthi amabhrendi asabalalise ukuqwashisa ngemikhiqizo yawo emisha noma amasevisi.
• Amavidiyo wezemfundo - Ababukeli bayawathanda amavidiyo e-YouTube mayelana nezitayela zemfashini, ubuciko obubonakalayo, umlando, izibalo, ibhizinisi, nezinye izihloko.
• Inselele amavidiyo - Kusukela 'ku-Highlighter Challenge' kuya "Kumaqiniso ajabulisayo nahleliwe ngami," amathegi kanye nenselelo yamavidiyo adume kakhulu. Le fomethi yevidiyo ikhuthaza abasebenzisi ukuthi babuke abadali benza inselele ngezindlela ezihlukile.
• Comedy - Amavidiyo ahlekisayo aphakathi kwamafomethi anethuba eliphezulu lokufinyelela isimo 'segciwane'.
• Gaming – Kusukela ku-'Minecraft' kuya 'kuLeague of Legends,' amavidiyo amageyimu ayisigaba esidumile ku-YouTube.
• Ama-Vlogs - Amabhulogi evidiyo noma amavidiyo avumela abalandeli ukuthi bakubone 'wangempela' futhi baxhumane nawe. Ama-vlogger aphezulu ngokuvamile anezigidi zababhalisile.

Ngisho noma wenza ividiyo yekhwalithi ephezulu ku-niche yakho futhi uyithumele, asikho isiqinisekiso sempumelelo esheshayo. Kungase kubonakale sengathi abasebenzisi be-YouTube abanegciwane banefomula eyimfihlo, enomlingo yodumo lwe-inthanethi olusheshayo. Bamane barekhode ividiyo futhi bathumele, futhi izigidi zokubukwa nababhalisile ziyalandela. Yize lokhu kungase kusebenzele osaziwayo neziteshi ezidumile, abasaqalayo kuzodingeka baqale umfutho ngokuthenga ababhalisile be-YouTube.

Ividiyo ye-YouTube ibhekwa “njengenhle” uma ine-CTR (isilinganiso sokuchofoza) engaphezu kwamaphesenti angu-10, amaphesenti angu-50 okugcinwa, kanye nemizuzu emine yesikhathi sokubuka esimaphakathi.

Izinga lokuchofoza noma i-CTR ibalwa ngokuhlukanisa inombolo yokuchofoza kuvidiyo yakho ngokuvela kwesithonjana (ividiyo yamazwibela). Isibonelo, uma isithonjana sevidiyo yakho sibukwa izikhathi ezingu-1,00 futhi abantu abangu-10 bachofoza kuvidiyo, izinga lokuchofoza lingamaphesenti angu-10.

Uma inani lababhalisele i-akhawunti ye-YouTube lisanda, kwandisa amathuba okuthuthukisa i-CTR, ukugcinwa, nesikhathi sokubuka.

Ngokwesilinganiso, kungathatha cishe iminyaka emibili ukuthola ababhalisile bakho abayinkulungwane yokuqala ku-YouTube. Lokhu kungaba yinto ehamba kancane futhi ekhungathekisayo kubantu abafuna ukwenza uphawu ngokushesha esiteshini.

Uma uthenga ababhalisile be-YouTube, ungakha futhi ugcine umfutho. Ukuthenga ababhalisile be-YouTube kuzophinde kuthumele umyalezo kwabanye abasebenzisi be-YouTube ukuthi okuqukethwe kwakho kudumile futhi kuyigugu.

Uma isibalo sababhalisile sakho sanda, sizoheha abantu abaningi ngokwengeziwe ukuthi babheke ividiyo yakho futhi babhalisele isiteshi sakho.

Hamba kuselula ukuze unwebe ukufinyelela kwakho

Ingabe unalo isu lokumaketha leziteshi eziningi? Ukuthengisa ngomakhalekhukhwini kuyisu lokumaketha kwedijithali okuhloswe ngalo ukufinyelela izethameli kumadivayisi eselula, okuhlanganisa amaphilisi nama-smartphone. I-Statista ilinganisela ukuthi kukhona abantu baseMelika abayizigidi ezingama-290 abangabasebenzisi bomakhalekhukhwini ngo-2020 kuze kube manje. Uma kubhekwa ukungena kwe-smartphone okungamaphesenti angama-79.10, i-US ingeyesine emhlabeni mayelana nabanikazi bamaselula.

Njengoba amakhasimende egxilisa ukunaka kwawo kumadivayisi eselula, abakhangisi babeka phambili ukusebenzelana kwe-omnichannel nezithameli zabo ezihlosiwe ngokumaketha kweselula. Ukumaketha kweselula kungabandakanya ukuthumela imilayezo yomkhiqizo nge-SMS noma izingcingo ezibandayo. Lawa masu okukhangisa okuphusha anezihibe zombili zesikhathi eside nezesikhathi esifushane. Abathengi bangavimba kalula izingcingo futhi baphushe izikhangiso. Kubamakethi, ukulandelela imbuyiselo ekutshalweni kwezimali nokukhomba isisekelo samakhasimende esithile kuba nzima ngokumaketha okuphushayo.

I-YouTube iyifanele ngokuphelele indlela yokuthengisa engenayo noma edonsayo kumadivayisi eselula. Ngokumaketha kwangaphakathi, amabhrendi angabandakanya futhi ameme amakhasimende awo ahlosiwe futhi akhe ubudlelwano obuqinile.

Lezi zibalo ze-HubSpot zibonisa ukuthi kungani i-YouTube iyisinqumo esifanele sokumaketha kweselula:

• Abantu abadala abaningi (amaphesenti angu-75) babuka amavidiyo e-YouTube kumadivayisi abo eselula.
• I-YouTube ifinyelela abantu abaningi abaseqenjini leminyaka engu-18 kuya kwengu-49 kumadivayisi eselula ngesonto uma kuqhathaniswa nanoma iyiphi inethiwekhi yamakhebula.
• Ngaphezu kwezingxenye ezintathu kwezine zesikhathi sokubuka se-YouTube sikumadivayisi eselula.

Ucwaningo lwe-Google lubonisa ukuthi abasebenzisi be-smartphone banethuba eliphindwe ka-1.4 lokunaka okuqukethwe okunegama noma izikhangiso ku-YouTube.

Abacwaningi baphinde bathola ukuthi ababukeli bevidiyo be-smartphone kungenzeka ukuthi bazizwe bexhumene nemikhiqizo enikeza okuqukethwe kwevidiyo kumadivayisi eselula uma kuqhathaniswa nezibukeli ze-TV. Futhi ngaphezu kwakho konke, ucwaningo lwango-2020 lubonise ukuthi amaphesenti angama-70 ezibukeli athenge ngemuva kokubona ividiyo yomkhiqizo ku-YouTube.

Ezinye izenzo ezithathwa yizibukeli ngemva kokubuka amavidiyo anegama kumaselula azo zihlanganisa:

• Vakashela iwebhusayithi yomkhiqizo noma isitolo.
• Khuluma ngomkhiqizo nabanye.
• Shintsha kahle umbono wabo mayelana nomkhiqizo, isevisi, noma umkhiqizo.
• Yabelana ngokuqukethwe kwevidiyo enebhrendi mayelana nesevisi, umkhiqizo, noma inkampani.

Indlela ehlakaniphile yokudala isu lokumaketha leselula eliwinayo ukudala amavidiyo omkhiqizo ku-YouTube futhi uwanyusele kubabukeli abaningi ngokuthenga ababhalisile be-YouTube. Abantu babheke izinkomba zokunquma ukuthi yini abangayibuka ezinkundleni zokuxhumana nokuthi hlobo luni lokuqukethwe okufanele isikhathi sabo. Uma i-akhawunti yakho ye-YouTube inezinkulungwane zababhalisile, igqama njenge-akhawunti ehlonishwayo elandelwa abantu abaningi.

Yengeza imizamo yakho yokumaketha

Kumabhrendi, ukuba nesu lokumaketha le-YouTube kuyinto ehamba phambili. Amavidiyo abandakanyayo asiza ukukhulisa inkumbulo yomkhiqizo nokukhumbula ngoba okubonwayo kucutshungulwa ngokushesha uma kuqhathaniswa nemilayezo yombhalo. Amavidiyo e-YouTube angasiza futhi ibhizinisi lakho ukuthi liqhubekisele phambili ithrafikhi kuwebhusayithi yakho noma isitolo se-e-commerce, andise ukuguqulwa futhi afinyelele isisekelo sababukeli abaningi. Ukuba khona ku-YouTube kwenza kube lula kuzithameli ozihlosile ukuthi zikuthole ezinjinini zokusesha. Ungasakaza umcimbi obukhoma ngokusakaza bukhoma kwe-YouTube. Lokhu kuveza umkhiqizo wakho kanye nomkhiqizo noma isevisi kuzithameli eziningi ngendlela eyongayo.

Isu lakho lokumaketha le-YouTube linethuba eliphezulu lokukunikeza imiphumela oyifunayo uma unesisekelo esiqinile sababhalisile.

Ukuthenga uhlu lwababhalisile be-YouTube kuyindlela enhle yokwengeza imizamo yakho yokumaketha ye-YouTube. Kukusiza ukuthi uthole abalandeli abasha maduze futhi uqoqe ukuthandwa, amazwana, nokwabelana. Ngababhalisile abengeziwe, ungakha uhlu olubanzi lwe-imeyili oludlala indima ebalulekile ekwandiseni ukuguqulwa nokuzibandakanya.

Uhlu lwababhalisile luhlinzeka ngemikhondo efudumele ongayisebenzisa ukuze ulandelele, uhlanganyele futhi ekugcineni uguqule ube amakhasimende. Inani lababhalisile be-YouTube ngenye yezinto ezibalulekile zezinga. Ukuthenga ababhalisile be-YouTube abasebenzayo kusiza ibhizinisi lakho ukuthi lithole ukuqashelwa okwengeziwe. Lapho kubalwa ababhalisile bakho, kuqina isithunzi sakho nokwethembeka okungaheha ababhalisile abaningi be-organic esiteshini sakho.

Thola okwengeziwe

Esinye sezizathu ezenza abantu abaningi baqale isiteshi se-YouTube ukwenza imali. Inani leziteshi ku-YouTube ezihola izibalo eziyisithupha ngonyaka likhuphuke ngamaphesenti angu-40 unyaka nonyaka kuyilapho iziteshi ezihola u-$10,000 ngonyaka zikhule ngamaphesenti angu-50.
Abasebenzisi be-YouTube abaningi abaphumelelayo bathola imali engenayo yezibalo eziyisithupha ku-YouTube. Isibonelo, ezezimali zomuntu siqu ku-YouTuber uNate O'Brien unababhalisile abayisigidi esingu-1.1 futhi wazuza u-$444,000 wemali engena ezikhangisweni ngonyaka. Izinkanyezi eziphezulu ze-YouTube ezifana ne-PewDiePie ne-Smosh zithola noma yikuphi kusukela ku-$8.5 million kuya ku-$12 million.

Ukuze uqale ukwenza imali nge-YouTube, uzodinga ukuba nababhalisile abancane abayinkulungwane kulezi zinyanga eziyishumi nambili ezidlule kanye namahora okubuka umphakathi angama-4000. Uma uthola laba babhalisi abaningi, ufaneleka ohlelweni lukazakwethu olunikezwa yi-YouTube. Lokhu kukuvumela ukuba uthole imali engenayo ngokubhaliselwe, izikhangiso, ukuthengiswa kwezinto ezithengiswayo, nobulungu besiteshi.

Google AdSense: Ubambiswano lukunikeza ukufinyelela kumathuluzi akuvumela ukuthi wenze imali ngamavidiyo akho nge-Google AdSense. Osaziwayo abaningi be-YouTube bathola ingxenye enkulu yomholo wabo ku-Google AdSense. Isibonelo, uma unababhalisile abangu-1,000,000 ababuka amavidiyo akho amabili ngeviki, ungazuza kufika ku-$36,000 nge-AdSense iyodwa.

Ngokwesilinganiso, ukubukwa okungu-20,000 ngosuku kungakusiza ukuthi uzuze phakathi kuka-$28 kuya ku-$47 ngosuku ngokwesilinganiso, ngemali engenayo yanyanga zonke ibe ngu-$460 kuya ku-$769. Uma inani lokubukwa ngosuku lihlala linjalo, ungazuza u-$5,600 kuya ku-$9,353 ngonyaka.

Ukuthengiswa kwempahla: Ozakwethu be-YouTube bangathengisa izinto eziyishumi nambili ngokunika lesi sici amandla ku-akhawunti ye-YouTube. Abanye osaziwayo benze izigidi ngokudayisela abalandeli babo izinto ezithengiswayo. U-PewDiePie, isihlabani somdlalo wevidiyo waseSweden, unababhalisile abayizigidi ezingu-98 ku-YouTube futhi wenza u-$6.8 wezigidi ngenyanga ngokuthengisa okuthengiswayo. Ungakwazi futhi ukuphromotha okuthengiswayo/imikhiqizo yakho esiteshini sakho.

Ubulungu besiteshi: Uma uthola ababhalisile abangu-1000 esiteshini sakho se-YouTube, ungakwazi futhi ukuzuza imali ngokunika amandla isici sobulungu besiteshi ku-akhawunti yakho. Abalandeli bakho nabalandeli bakho benza izinkokhelo zanyanga zonke ukuze bathole okuqukethwe okuyibhonasi, okuhlanganisa izingxoxo ezibukhoma, amavidiyo akhethekile, namabheji. Abadali bamavidiyo abaphambili ku-YouTube bazuza u-$40,000 njalo ngenyanga ngobulungu besiteshi.

Ukuthengiswa kwe-Influencer: Kuye nge-niche yakho, ungakwazi futhi ukuhlukanisa imithombo yakho yemali engenayo ngokumaketha okuhlangene, uxhaso, nezifundo ze-inthanethi. Amabhizinisi akhokhela abasebenzisi be-YouTube ngenani elihle lokulandelayo ukuze baphromothe uhlobo noma umkhiqizo wabo esiteshini. Abadali be-YouTube abadumile bayasebenza ngokulinganayo, uma kungasebenzi kakhulu ekukhuthazeni ukuqwashisa ngebhrendi uma kuqhathaniswa nosaziwayo namathonya. Abagqugquzeli be-YouTube ngokuvamile bayala amanani aphezulu ukuze bakhuthaze imikhiqizo uma kuqhathaniswa nokuthunyelwe kwe-Instagram. Ungazuza u-$2000 ngevidiyo ngayinye uma unababhalisile abangu-100k.

Ngokocwaningo, umgqugquzeli wezinga eliphakathi ukhokhisa u-$2,000 kwababhalisile abangu-100,000 ukuze akhuthaze uhlobo ku-akhawunti yabo ye-YouTube.

Heha ababhalisile bangempela

Abakhangisi basebenzisa lokho okwaziwa ngokuthi 'imicabango yomhlambi' ukuthuthukisa ukuthengisa nokuzibandakanya. Umhlambi wengqondo ubhekisela endleleni abantu abathonywa ngayo abanye ukuba benze okuthile ngoba abantu abaningi bayayenza.

Njengezilwane zomphakathi, sithembele olwazini oluvela kwabanye ukuze senze izinqumo. Kusukela ekukhetheni imisebenzi, ukuthambekela kwezepolitiki kuya kumawodilophu, ukuthambekela kwethu kuvame ukulolongwa yilokho esikubona emphakathini. Izazi zokusebenza kwengqondo zafunda ukuthi amasu okufunda komphakathi abumba kanjani ubuhlakani obuhlangene bomuntu.

Bathola ukuthi abantu bathambekele ekukopisheni abanye, futhi lapho isibalo sabantu abenze ukukhetha okuthile, kulapho abanye abantu besikopisha khona. Lena indlela efanayo abantu abakhetha ngayo izinhlelo zokusebenza ezisuselwe kwizibalo zabo zokulanda noma balandele ama-akhawunti enkundla yezokuxhumana anabalandeli abaningi. Kuyiqiniso futhi ukuthi lapho abantu besesha futhi bathola ividiyo enababhalisele abaningi, ukubukwa, nokuthandwayo, banquma ukuyilandela leyo vidiyo. Uma izibukeli zibona ukuthi ukufinyelela kwevidiyo kuphansi, zivame ukucabanga ukuthi okuqukethwe akufanelekile ukubukwa. Bangase baqhubekele phambili ngokushesha futhi baseshe ividiyo efanayo esiteshini esidume kakhulu se-YouTube esinababukeli abaningi.

Ukuntuleka kwababhalisile besiteshi sakho se-YouTube kuzokwehlisa namathuba okuthi ividiyo yakho ithole ukuthandwa, ukuphawula, noma ukwabelana njengoba ababukeli bengenasiqiniseko sokuthi iwumthombo othembekile wolwazi. Uma ukhokhela ababhalisile, uzothuthukisa amathuba okuthi abanye abantu babe abalandeli bakho nababhalisile ngenxa nje 'yengqondo yomhlambi.'

Zimise njengegunya

Esinye sezizathu ezibalulekile zokuthenga ababhalisile be-YouTube ukuthuthukisa igunya lomkhiqizo wakho/lomuntu siqu. Ukuba nababhalisile abaningi esiteshini sakho se-YouTube kukhombisa ukuthi ungumdlali oqotho ku-niche uma kuqhathaniswa nedlanzana lababhalisile. Njengoba kuqokonyiswe ngenhla, obhalisile omkhudlwana ukuvulela amathuba okwenza imali eningi, uhlanganyele nabanye ochwepheshe nabathonyayo.

Ngokocwaningo lwango-2019 olwenziwa ngokujahwa kwe-SEM, abantu abangamaphesenti angu-48 bakholelwa ukuthi i-YouTube ingaba negalelo eliphezulu ekuthuthukiseni ukusebenza kahle kwezokuxhumana komphakathi eminyakeni emihlanu ezayo. Kungakhathaliseki ukuthi ikusasa lakho liku-PR, imfashini, i-skincare, ezezimali, amageyimu, noma amahlaya, ukuthola ababhalisile abaningi ku-YouTube kungakusiza ukuba uzenze uchwepheshe womkhakha.

Yehlisa umzamo

Ababhalisile badlala indima ebalulekile empumelelweni yakho njengomsebenzisi we-YouTube. Ukusuka nje emathubeni okwenza imali, ukwandisa ukufinyelela, ukuthola ukuduma ukuya ekuxhumaneni nenethiwekhi, inani elikhulu lababhalisile linikeza izinzuzo eziningi. Kwabasanda kungena epulatifomu, ukuzuza ababhalisile nokwakha ukwethembeka kungaba inselele. Kudinga umzamo ongaguquki ngenkathi kudla isikhathi ukuthola abalandeli bakho bokuqala abayi-1000. Njengoba ucwaningo lubonisa, kungathatha iminyaka emibili ukuthola ababhalisile abayinkulungwane.

Ukuthuthukisa inani lababhalisile be-YouTube kungabandakanya ukunaka kakhulu izinga levidiyo, imvamisa yokulayisha, ukulungiselelwa kahle kwenjini yokusesha (SEO) ukuze kukhuliswe izinga lokusesha kwevidiyo yakho namanye amasu. Yize le mizamo idingeka, uzodinga ukunikela isikhathi esiningi ukuze uthole zonke izici zevidiyo yakho ye-YouTube kahle. Ngaphandle kokwenza ividiyo yekhwalithi ephezulu, ehehayo, kungenzeka bangabibikho ababhalisile abaningi eminyakeni embalwa yokuqala.

Uma uthenga ababhalisile, kuzosiza ukwakha abalandeli bakho ngesikhathi esisheshayo nangomzamo omncane. Esikhundleni sokukhathazeka ngenani lababhalisile bakho, ungagxila ekudaleni amavidiyo amasha, ahehayo akhanga izithameli zakho.

Sesha izinga

Ngokuka-Aherfs, ukubeka phezulu emakhasini osesho lwe-Google futhi i-YouTube ibaluleke kakhulu kubakhangisi bedijithali ngoba:

• Amaphesenti angu-68 okuhlangenwe nakho okuku-inthanethi aqala ngenjini yokusesha - abantu kungenzeka bathole ividiyo yakho uma usezingeni eliphezulu enjinini yokusesha.
• Amaphesenti angu-75 abaseshi be-Google aweqeli imiphumela yekhasi lokuqala, futhi ngamaphesenti angu-0.78 kuphela abasebenzisi abachofoza emiphumeleni yosesho ekhasini lesibili.

Kunezinto eziningi ongazenza ukuze ukhuphule izinga lamavidiyo akho e-YouTube ku-Google. Lokhu kufaka phakathi ukuthola nokusebenzisa amagama angukhiye alungile (lawa amagama asetshenziswa izethameli zakho ezihlosiwe ukuze zifune okuqukethwe okufana nokwakho), ukwengeza omaka be-YouTube, nokuthuthukisa ikhwalithi yevidiyo yakho ye-YouTube. Indlela esheshayo, nokho, iwukukhulisa inani lababhalisile bakho.

NgokukaNeil Patel, i-YouTube ilinganisa amavidiyo ngokususelwa ku:

• Amandla esiteshi
• Inombolo yokubukwa
• Ukuhambisana kwegama elingukhiye
• Amasheya
• Isiphathimandla
• Trust
• Amazwana
• Ukugcinwa kwezithameli

Ukwethembana kuxhunyaniswe nenani lababhalisile isiteshi se-YouTube esinabo ngaphandle kokubukwa negunya. Ucwaningo lubonisa ukuthi inani lokuthandwa, ukubukwa, amazwana, nokwabelana ngevidiyo ye-YouTube kuhlobene kakhulu namazinga aphezulu e-YouTube. Isizathu esibalulekile sokukhokhela ababhalisile be-YouTube ukuthi ungakwazi ukwandisa ukuthandwa, ukubukwa, namazwana kuvidiyo yakho ngokuthola ababhalisile bangempela abaningi futhi wandise ukufinyelela kwakho.

Iziteshi ze-YouTube ezinababhalisele abaningi zithola ukubekwa kuqala ekuseshweni okwenziwa ku-Google nakusayithi ku-YouTube. Isibalo sababhalisile futhi siyisici esibalulekile esisetshenziswa ama-algorithm e-YouTube ukukala amavidiyo. Yize ukubeka amazwana noma ukuthanda kuyizenzo zesikhathi esisodwa, okubhaliselwe kubonisa ukuthi abantu bazobona okuqukethwe kwevidiyo okudalayo njalo. Lokhu kudlala indima ebalulekile ekuboniseni inani olinikezayo ku-YouTube.

Lesi yisizathu esenza ukuthi abasebenzisi be-YouTube abaningi bakhuthaze ukubhalisa.

Akunandaba ukuthi ababhalisile bakho bavelaphi, ukuba nababhalisile abaningi kuzosiza ukukhulisa i-SEO yakho. Lokhu kuqinisekisa ukuthi ividiyo yakho iyatholakala futhi ibukwa yizithameli eziningi. Ngakho-ke, lapho inani labantu ababuka okuqukethwe kwakho liyanda, likhuphuka inani lababhalisile be-organic esiteshini sakho se-YouTube.
Ukucela abantu ukuthi bashiye amazwana nakho kuzosebenza ukukhulisa izinga lamavidiyo akho ku-YouTube. Ukwakha isisekelo sababhalisile kuyisinyathelo sokuqala sokwamukela lawa masu ukuze wenze isikhundla esiphakeme.

Bandakanya ababhalisile bakho

Ukuba nesisekelo esihle sababhalisile kukhulisa ukuzethemba kwakho uma usanda kuqala njengomsebenzisi we-YouTube. Lokhu kuyasebenza nakulabo asebenesikhathi bedala amavidiyo e-YouTube kodwa abakwazanga ukwakha isisekelo sabo sababhalisile.
Uma usunenani elibalulekile lababhalisile nokubukwa, uzozizwa ugqugquzeleka ukuthi wengeze okuqukethwe okusha njalo. Yenza amavidiyo ngobuciko bakho, umculo, uhambo, ukudla, noma umsebenzi wakho ukuze ubandakanye ababhalisile bakho bangempela.

Ungenza ividiyo yomuntu siqu ukuze wamukele ababhalisile bakho bangempela futhi ubenze bazizwe bebalulekile futhi bekhethekile. Ukwengeza i-watermark yoqobo kuvidiyo yakho ngeke kuvikele ividiyo yakho kuphela kodwa kunika ababukeli ithuba lokuchofoza kuyo futhi babhalisele isiteshi sakho. Inkinobho yokubhalisa ivela ngokuzenzakalelayo ku-watermark yakho yasekuqaleni.
Ukubandakanya ababhalisile bakho kuzobandakanya nokwenza amavidiyo akhanga izinto abazithandayo. Nazi ezinye izibalo ze-HubSpot ezibonisa uhlobo lokuqukethwe ababukeli be-YouTube abalukhethayo:

• Amavidiyo omculo angamanye aziwa kakhulu ku-YouTube.
• Amavidiyo ahlobene nokuthenga abe namahora okubuka aphindwe kahlanu ezikhathini zamuva nje.
• I-YouTube yenza amaphesenti angu-70 ezibukeli azi ngemikhiqizo.
• Ababukeli banamathuba aphindwe kabili okuthenga umkhiqizo abawubuke ku-YouTube.
• Uma kuqhathaniswa nezinye izinkundla, ababukeli maningi amathuba okuthi bafune ulwazi mayelana nesevisi, umkhiqizo, noma uhlobo ku-YouTube.
• Amavidiyo okufundisa ku-YouTube akhethwa ngabasebenzisi be-YouTube kunokufunda incwadi yomkhiqizo noma imiyalelo.
• Izizathu eziphezulu zokubuka i-YouTube ukuzizwa ujabulile futhi ukhululekile.
• Amavidiyo okuphumula anjengokusikwa kwensipho abe nokuthuthuka okungamaphesenti angama-70 esikhathini sokubuka.
• Amavidiyo amahlaya kanye “nokwenza kanjani” ezinye izigaba zokuqukethwe ze-YouTube ezidumile.

Khulisa i-algorithm ye-YouTube

I-algorithm ye-YouTube icacile futhi inquma cishe izingxenye ezintathu kwezine zamavidiyo abukwa ngababukeli be-YouTube. Izincomo ze-YouTube zisekelwe kumamethrikhi amaningi njengababhalisile, umlando wezibukeli, isikhathi sokubuka, ukuhambisana, nokuzibandakanya. Isizathu esiyinhloko sokuthenga ababhalisile ukuthi i-algorithm ingase iphakamise ividiyo yakho ezibukelini ezengeziwe.

Ukuthenga ababhalisile be-YouTube kulula futhi kuyashesha

Uma ukhathazekile ngobunzima bokuthola isiza esifanele ukuthenga ababhalisile, nasi isixazululo esilula. I-YTpals isiza esiholayo thenga ababhalisile be-YouTube. Ungalindela imiphumela esheshayo kanye nenqubo yokuthenga ehlelekile. Ungathenga ababhalisile bokuqala be-YouTube abangu-50 ngemali ephansi engu-$20, kuyilapho ukubukwa okungu-5000 kubiza u-$60.

Ungaphinda ukhethe ukubukwa kwamahhala kwe-YouTube ukuze ulandelele ngokushesha indlela yakho yokwakha isisekelo sababhalisile bakho, ukuthanda, ukuphawula, nokwabelana.

I-YTpals futhi inamanani ancintisanayo okuthandwa yi-YouTube, amazwana, amahora okubuka, nokwabelana okungathuthukisa isu lakho lokumaketha le-YouTube. Uma ukhokhela ababhalisile, uzoqala ukuzithola engakapheli amahora angama-24. Uma usuzibonele ngezinzuzo ezibambekayo zokuzuza ababhalisile ku-YouTube, ungakwazi kancane kancane ukwandisa inani lababhalisile libe ngu-100, 500, noma ngaphezulu.

Uma ufuna ukuthenga amazwana, i-YTpals ikunikeza ukuphawula kwangokwezifiso ngamanani athengekayo. Ungathenga amazwana angokwezifiso ayishumi ngokushesha kuvidiyo yakho ye-YouTube oyilayishile ngentengo ephansi. Ungakwazi futhi ukuthenga amazwana angu-30 noma angu-50 ngamanani amanani ancintisanayo. Uma kuziwa ekuthandweni, i-YTpals inikeza ukuthandwa kwe-YouTube okungu-200 ngo-$20.
Ukuzithenga zonke njengenqwaba kuzokunikeza isisekelo esiqinile osidingayo ukuze uyise isiteshi sakho se-YouTube emazingeni amasha empumelelo.