Amasu Asebenzayo Wokuthengisa we-YouTube Ebhizinisi Elincane

Amapulatifomu evidiyo abe yithuluzi elinamandla kakhulu ku-inthanethi lokumaketha ibhizinisi elincane, futhi i-YouTube izithuthukisile njengelinye lamathuluzi amakhulu okukhangisa embonini yezokuxhumana. Njengoba kunabavakashi abangaphezu kwezigidi eziyinkulungwane njalo ngenyanga, i-YouTube imi eceleni kwe-Google futhi kuyisinqumo esihle samabhizinisi amancane ukwenza ukuba khona kwawo kuzwakale emakethe.

Imizamo ehamba ngemuva kokusebenzisa i-YouTube njengethuluzi lokumaketha ayibonwa. Ngenani elikhulayo labasebenzisi, amabhizinisi amaningi atyala isikhathi namandla ukukhiqiza amavidiyo asezingeni eliphakeme ukuheha ababukeli abaningi. Amabhizinisi asunguliwe eza namasu wokusebenzisa kahle ukumaketha kwe-YouTube ukuze azuze. Ngabe amabhizinisi amancane angazuza kuwona?

Yimaphi amasu okuthengisa we-YouTube amabhizinisi amancane angawasebenzisa?

Ukuze uzuze ngokuphelele kumasu wokuthengisa we-YouTube, kufanele ube nendlela efanele. Qala ngokwenza isiteshi se-YouTube ibhizinisi lakho usebenzisa i-Akhawunti yeBrand kuGoogle. Amasu wokuthengisa afaka okulandelayo.

Qonda izethameli zakho

Funa imininingwane eminingi yokuziphatha kwezilaleli zakho usebenzisa ithebhu ye-Analytics esiteshini se-YouTube sebhizinisi. Uzothola nolunye ulwazi olufana nemali engenayo eyenziwe, isikhathi sokubuka esijwayelekile, ukubalwa kokubalwa, nezinga lokuxhumana kuwo wonke amavidiyo esiteshini sakho. Landelela izithameli zakho ukuqonda indlela abaziphatha ngayo.

Funda izimbangi

Ukuhlaziywa kokuncintisana kukunikeza ithuba lokuzihambela phambili kwezamabhizinisi. Funda isiteshi somncintiswano wakho bese uhlaziya ukuthi imaphi amavidiyo athola ukubukwa okuningi, futhi ufune imininingwane ngecebo labo lokuqukethwe. Qonda amagama asemqoka asetshenziswe yibo futhi uwasebenzise lapho wenza kahle usesho.

Cwaninga ezinye iziteshi

Naka isiteshi sakho se-YouTube osithandayo, futhi uqonde ukuthi yini ebenza bathandeke. Ngobuchwepheshe kungenzeka bangabi yibhizinisi lakho, kepha kuningi ongakufunda kubo.

SEO

Ukuze wenze kahle injini yakho yokusesha, kufanele

• Khetha isihloko esifanele namagama angukhiye afanele
• Yenza isithonjana sikhange futhi sithakazelise
• Ukuchazwa kwevidiyo okuheha kufanele
• Qinisekisa ukufaka ama-hashtag encazelweni
• Sebenzisa izikhangiso ezinkulu, amakhadi, nokunye ukukhuthaza isiteshi sakho.
• Ungakhohlwa ukucela ababukeli bakho ukuthi babhalise.

Faka futhi uhlele ividiyo yakho

Lapho usuqedile usesho futhi wakhe ividiyo elungiselelwe ngokuphelele, layisha futhi uhlele ividiyo. Isiteshi se-YouTube sifana kakhulu nethelevishini, okwenza kubalulekile ukuthi uhlele ividiyo yakho njengethelevishini. Qiniseka ukuthi wabelana ngokuqukethwe ohlelweni olujwayelekile ozibophezele kulo. Njengebhizinisi elincane, kubalulekile ukuthi wenze umbono nezithameli zakho ukuze ubaguqule babe abathengi.

Ukuheha abalandeli ngokwenza kahle isiteshi

Ukulungiselela kahle isiteshi sakho se-YouTube nakho kuyingxenye ebalulekile yecebo lokuthengisa elizokusiza ukuheha abalandeli. Qiniseka wena

• Gcwalisa iphrofayela ye-YouTube ngaphandle kwephutha
• Hlela wonke amavidiyo akho abe uhlu lwadlalwayo
• Humusha amavidiyo awakwe kwezinye izilimi

Isiteshi se-YouTube esihleleke kahle nesilungele ukuheha abalandeli abaningi. Njengebhizinisi elincane, ungazuza ngokuba nabalandeli abaningi.

Ukukhangisa kwe-YouTube

Lesi yisinyathelo esibaluleke kakhulu ngoba sizokuchaza ukuthi usebenzisa kahle kangakanani isiteshi se-YouTube ukumaketha. Kunezinhlobo eziyisithupha zezikhangiso ze-YouTube futhi zifaka

• Amakhadi axhasiwe
• Khombisa izikhangiso
• Izikhangiso ezibekwe ngaphezulu
• Izikhangiso eziyinqwaba
• Izikhangiso zevidiyo ezingeqeki futhi ezingeqeki

Ukukhangisa kuyisihluthulelo sokukhiqiza okuqukethwe okuthintekayo nokubandakanya okuheha abathengi abangahle abangasizakala ngamabhizinisi amancane.

Xhuma nge-influencers

Enye indlela yokuthengisa ye-YouTube engasiza amabhizinisi amancane ukusetshenziswa kwabathandi abaziyo nabethembayo umkhiqizo wakho. Umuntu ophambili kumele athembeke futhi abheke phambili ngombono wabo webhizinisi lakho nomkhiqizo wakho ukuze bakholise ababukeli.

Uma usuzisungule esiteshini se-YouTube, uzobona ukuthi ungakhula kanjani futhi uzuze kukho. Ukutshala imali kuzoba yinzuzo eyengeziwe futhi ezokusiza ukuthi ufinyelele kumakhasimende amaningi angaba khona.