YouTube Video Builder – A DIY Tool for Businesses
In April 2020, YouTube Video Builder, a tool created by Google for creating short ads on YouTube, made its debut. Google account holders had to request access to the beta version of the tool, and even though it is very much in its early stages and offers very little in terms of substance so far, it holds great potential.
In this blog, we’ll take a look at how businesses can use this tool for YouTube marketing. But before we get to how businesses can use it, let’s kick things off by talking about why the folks at Google felt the need to launch this tool.
Why YouTube Video Builder?
As the world continues to struggle to contain the spread of COVID-19, lockdowns of varying degrees of strictness have been enforced in numerous countries. Even the countries that are gradually coming out of their respective lockdowns are doing so with several restrictive guidelines in place, with social distancing being one of the new worldwide norms.
In such a scenario, businesses of all shapes and sizes have had to suffer big time. Not only have many of them had to cope with heavy financial losses, but they’ve also had to put a stop to the shooting of in-person video ads for their new products, products they would be heavily relying on to get back on track as economies start to re-open.
As YouTube has become a major marketing platform for businesses, Google’s motivation behind launching the YouTube Video Builder was simple; to give businesses big and small a very basic video generator that is capable of creating short videos with existing static assets such as logos, images, and text, and different font and layout customizations.
How to use YouTube Video Builder
Using YouTube Video Builder is incredibly easy, and in three simple steps, your business can have its brand new YouTube video ad that can showcase your exciting new products and/or services to your target audience.
- Step 1: The first screen that you’ll encounter in the tool is the layout/template selection screen. Each template is tailor-made for specific types of advertisements. For example, you’ll find an option for an ad that promotes an app download and another for an ad that helps in highlighting your product and service catalog.
- Step 2: Once you’ve chosen a layout/template, you’ll be led to the second screen, in which you can choose your preferred colors for the video ad and also add images, logos, and texts. YouTube also allows users to incorporate music from its library to spice up the ad.
- Step 3: After all the layout and static asset selections are completed, the tool will go to the third screen, which will show you a progress bar. In this step, all you have to do is wait for the tool to finish making your video.
As of now, YouTube Video Builder only lets users create 6-second or 15-second videos. Since the tool is still in its beta stages, there may be frequent changes in terms of available features. So if you’re reading this blog post a bit late, you might see some welcome additions to the tool. Also, the tool doesn’t support any editing as of now.
The lack of editing features is probably the only major drawback of the YouTube Video Builder. However, considering that the tool was made to help businesses create ads virtually for free during the financially troubling times brought about by COVID-19, it’s pretty decent. In just a matter of minutes, the tool can give you a brand new video ad that can help you maintain a certain level of connection with your target audience.