Nantsi yonke into ekufuneka uyazi malunga noMakhi weVidiyo ka-YouTube

Ukudala iividiyo ezikhuthazayo ze-YouTube zenziwe ngokukhawuleza

Alithandabuzeki elokuba ividiyo ilawula umhlaba okwi-intanethi kwezi ntsuku. Iipesenti ezingama-85 zabathengisi zithi ividiyo ibonakalisa ukusebenza ngokukuko ekubambeni ingqalelo kwindawo ekwi-intanethi. Iintengiso ezikwifomathi yevidiyo kukholelwa ukuba yeyona ndlela engu-1 yabathengi yokufumana uhlobo lophawu abathenga kulo. Malunga neepesenti ezingama-51 zabantu abadala eMelika bathi iividiyo zikaYouTube zibalulekile kubo xa bezama ukuqonda izinto abangazange bazenza ngaphambili.

Kananjalo, amashishini azo zonke iintlobo, ngakumbi amashishini amancinci, kufuneka abe nesicwangciso esiliqili sokuthengisa ividiyo kwaye abe neYouTube kwindawo yokugcina izixhobo ngokuqinisekileyo. Ngelixa kungazange kube ngumsebenzi olula kubathengisi ukuba beze nokuzibandakanya, ukubhenela iividiyo eziguqukayo, izinto kulindeleke ukuba zibe lula kwaye zikhawuleze kunye noMakhi weVidiyo ka-YouTube.

Yaziswa kutshanje, uMakhi weVidiyo ka-YouTube sisixhobo sasimahla se-beta esenziwe nguGoogle ukwenza ukuba abathengisi bevidiyo ye-B2B benze iividiyo zentengiso zexesha elifutshane leqonga. Esi sixhobo siyafumaneka kulo naliphi na ishishini lokuthengisa elinokubonisa ukuba ayinakho ukuxhotyiswa ngokwaneleyo ukwenza iividiyo ekuqaleni. Kuba amashishini, ngaphandle kwendalo kunye nobungakanani bawo, ahlala ejongene nexesha elininzi kunye nezixhobo eziyimfuneko, uMakhi weVidiyo angangqineka eluncedo kakhulu. Kananjalo, ezo nkampani zingasafumani mfanekiso-ngqondweni womntu ngenxa yesifo singayifumana inyhweba kwesi sixhobo.

Ithetha ntoni kubathengisi?

Umakhi wevidiyo ka-YouTube uvumela abathengisi be-B2B ukuba beze nokunyusa okufutshane kwe-6 ukuya kwi-15 yemizuzwana yexesha. Inika iindlela ezahlukeneyo zevidiyo ezinokwenza inkqubo ibe lula kwaye ikhawuleze. UGoogle uyile izixhobo zokuphilisa ii-asethi ezahlukeneyo ukuze abathengisi bangaxhomekeki kubukho bevidiyo. Banokubonelela ngesabo isicatshulwa, iilogo kunye nemifanekiso ukwenza ividiyo emfutshane.

Xa usenza ividiyo, esi sixhobo sivumela amashishini ukuba enze ngokwezifiso iifonti kunye nemibala, kwaye anyuse namandla anyanzelekileyo evidiyo ngokongeza umculo kwilayibrari yomculo yasimahla yeGoogle. Emva kokudala kunye nokulayisha ividiyo, umxholo unokusetyenziswa nangayiphi na indlela abanqwenela ngayo. Amashishini angasebenzisa isixhobo esiqulatho kuMakhi weVidiyo kwizibhengezo zabo, ukubonisa kwiwebhusayithi yabo, ekwabelaneni kwimithombo yeendaba zentlalo, okanye nayiphi na enye injongo yokwazisa. Izixhobo zibonelela ngendlela ebalaseleyo yokunxibelelana nabathengi kumxholo wevidiyo kunye nokubonelela ngolwazi oluyimfuneko lokuchaphazela izigqibo zabo zokuthenga. Isenokuba kwiwebhusayithi yabo, iphulo lokuthengisa nge-imeyile, okanye umkhankaso wentengiso.

NgokukaGoogle, uMakhi weVidiyo uyilelwe ukudala iividiyo ezinobunzima, ezongezelelweyo. Isixhobo asinakho ukwenza okanye ukuhlela umxholo wevidiyo ixesha elide kakhulu. Ukuze benze oko, abathengisi kufuneka basebenzise istudiyo sabayili seYouTube okanye basebenzise isoftware yabo yevidiyo. UGoogle, nangona kunjalo, uthi eli inokuba lithuba lokuqala lokuba amashishini enze iividiyo ngendlela efanelekileyo, enexabiso eliphantsi.

Sebenzisa uMakhi weVidiyo

Emva kokubhalisela uhlobo lwe-beta yesixhobo, amashishini anokufumana i-imeyile ebanika ukufikelela kuMakhi weVidiyo. Emva koko, kufuneka balandele la manyathelo:

• Ukukhetha uyilo ngokwenjongo yabo yokuthengisa ividiyo.
• Ukongeza ilogo kunye nombala wegama labo.
• Yongeza izicatshulwa kunye nokulayisha imifanekiso.
• Ukukhetha ifonti abayithandayo.
• Ukukhetha ingoma yomculo.
• Ukucofa u "yenza ividiyo" kunye nokujonga kuqala ividiyo yokugqibela.
• Ukuyigcina kwaye uyilayishe kwelinye ijelo le-YouTube.

Ukongeza, banokwenza iphulo likaGoogle okanye le-YouTube ngentengiso yevidiyo abayenzileyo. Ayisoloko iyimfuneko nangona kunjalo. Banokusebenzisa nje isixhobo kwaye balayishe iividiyo zabo ngaphandle kokuhlawula nantoni na ngentengiso.

Ngelixa bonke abathengisi bevidiyo beqalisile ukusebenzisa uMakhi weVidiyo, banokuqiniseka ukuba inkqubo yokwenza iividiyo zentengiso isetelwe ukuba ibe yindlela ekhawulezayo kwaye elula ngesi sixhobo. Ngenxa yemeko yangoku, apho uninzi lwazo luxhonywe ekhaya, isixhobo sasimahla esinokubanceda bahlale benxibelelana nabathengi babo.