Why Create Customer Review Videos on YouTube?
Believe it or not, customer reviews are extremely valuable for brand promotion. Most brand marketers tend to underestimate this, but customer reviews have an incredible power to build trust—something that can take the brand to great heights of success.
There are different ways to showcase customer reviews for building trust, but the video seems to be making remarkable feats in this regard. YouTube, the second largest search engine after Google (its parent company), has emerged as the go-to medium for people looking for information on pretty much everything under the sun. So, leveraging the platform for sharing customer reviews is likely to do wonders for brands.
Here are a few reasons why you, as a brand marketer, should consider creating customer review videos on YouTube:
Customer review videos work better than long text reviews
Be it page visits or engagement, videos tend to more of every key performance indicator more than texts. This is for the sheer visual nature of videos that viewers love and find easier to consume. You can share a video of your customers talking about the benefits and functionality of your offering. It’s just about encouraging your customers to share a review video on their YouTube account to generate brand awareness. At the same time, you don’t have to fret much about a negative review because you can counter it with a promise to change and improve.
Review videos are easier to create than polls and surveys
Let’s face it: people today face a dearth of time. They lack the interest, time, and energy to fill out lengthy survey forms or take part in polls. Given the tediousness of the process, you are likely to get a low response rate, meaning you won’t get effective data to make informed decisions. But customer review videos on YouTube are more preferred by customers. Instead of filling out boring survey forms, customers would prefer to shoot a video and upload it to their YouTube account. Its relatively less time-consuming and calls for more responses compared to surveys and polls.
YouTube customer reviews are more trustworthy
As a video-streaming platform, YouTube has a huge number of influencers who have a positive impact on the perception of viewers. People go to YouTube to know about a lot of things because they look for trustworthy information. So, YouTube influencers can come forward with relevant content that helps generate awareness of the brand and shape the viewpoints of people. Whenever a YouTube influencer posts a product review, viewers are more likely to trust the information. This is a crucial part of brand promotion because it helps people make informed decisions before purchasing the product.
Videos are easier to digest
Compared to text-based reviews, videos are relatively easier to consume and share. People look for reviews on pretty much every product or service before investing money in it. They scour the online space for reviews before making a purchase decision. With a platform like YouTube, sharing product reviews and following up with them becomes a lot easier. The best part about creating video testimonials is that you can post them on your website and boost its ranking on SERPs. Also, positive testimonials make for great content for brand marketing campaigns.
The above are a few of the many reasons why you should create customer review videos on YouTube. Video is the next-big-thing in the world of marketing, and customer review videos can truly make a huge difference for the brand. It can help brand marketers build trust and accentuate their overall digital marketing initiatives in a great way. So, make sure you leverage this powerful marketing tool to thrive in a competitive landscape.
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