Why Are YouTube Video Creators Turning to Podcasts?

Why Are YouTube Video Creators Turning to Podcasts?

Did you know according to a study by the University of Florida, YouTube is the most popular way of listening to podcasts? Yes, you read that right. 43% of the monthly podcast listeners went on YouTube compared to Spotify (23%) and Apple (34%). These statistics speak volumes as to why podcasters and YouTube creators are using the platform alike to cross-promote their content. 

Here are the top reasons why YouTube creators are turning to podcasts:

1.  Discoverability

Keeping a YouTube podcast on a separate channel allows content creators to work on numerous pieces of content. For example, when you record your podcast, you can break it down into multiple short-form and long-form segments of content each appealing to a different audience. Through specific thumbnails, metadata for each video and titles, you can target your unique pieces at different users. This gives you a better chance of being discovered by the world at large. Not to forget, YouTube rewards its creators graciously for uploading content consistently. Logan Paul, who is the best-known vlogger with over 1.7 million subscribers on his podcast channel was able to gain more exposure with his innovative podcasting techniques.

2.  Expands Your Reach

YouTube has a massive audience with over 2 billion logged-in users globally. We all know what this means. With YouTube podcasts, creators can rope in more listeners than they may connect with through any other platform. Plus, by creating micro-content that matches the consumption habits of your viewers, you trigger binge-watching. This is because people on YouTube may not watch long-form podcasts on YouTube, but micro-content fits right up everyone’s alley. When every piece of micro-content is connected to other short segments, YouTube’s algorithm automatically starts promoting your content in the ‘suggested’ videos on the users’ home page.

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3.  Encourages Interaction

It is possible that your audience may not be as enthusiastic about leaving a comment or feedback on your podcast in podcast directories. But YouTube makes the interaction with your subscribers easy and convenient. As soon as you post your content, you can expect live feedback in the comments section on your YouTube podcast. This allows you to work on your weaker areas, respond to comments, and build a rapport with your listeners. You can even get content ideas from your audience once you form a loyal relationship with them.

4.  Aids in Search Ranking

YouTube is the second-best search engine in the world coming next only to Google. If you play by the YouTube SEO rules, it is only a matter of time before your channel starts ranking higher in the search engine result pages (SERP). Having the right video title, descriptions and hashtags can make your podcast more discoverable and drive traffic towards your channel.

5.  Provides Valuable Analytics

As a content creator, you have to be on top of your channel statistics to know where you stand. The right insights can help you tap into what works and steer clear of what isn’t working for you. Although podcast hosts can offer you information regarding podcast downloads, it is not enough. Podcast data is limited in ways in which it can help you grow your channel. On the other hand, YouTube gives you more access to accurate data points. You can gain invaluable information such as who your audience is, how they discovered your channel, how long do they listen to an episode and more.   

Wrapping Up

So, now you understand why your favorite YouTube creator is leveraging the power of the platform to start YouTube podcasts. If you have good content to create, you could be next. 

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