What Makes Your Video Rank Higher in YouTube Search Results?

Are you looking for ways that can help you rank higher in YouTube Search Results? The YouTube algorithm can be tricky to navigate, but knowing what actually impacts your ranking can help you out.

Target the right keywords with high search volume

One of the most important tips for ranking higher on YouTube search results is to use the right keywords. This may be a little tricky since there is no official keyword research tool when it comes to YouTube. But it doesn’t mean that you have no way of knowing which keywords to use.

All you have to do is type in the seed keyword into the YouTube search bar and you will be presented with a list of queries containing your keywords. You can even type in a * before or after the keyword. This acts as a wildcard, providing you with several related search queries.

There are also plenty of third-party tools, both free and paid, that you can use for finding the right keywords for YouTube.

Not just keywords, but keyword intent is important

Having the relevant keywords is not all there is to it. You must identify the reason behind the search for that particular keyword and this is known as keyword intent. Why is keyword intent important? It helps you understand how to use your keywords, that is, the angle and content of your video. Without keyword intent, having the right keywords is pretty much useless.

Fortunately, it’s easy to find out keyword intent on YouTube. All you have to do is search for the keyword that you wish to rank for and analyze what the top three to five results are like. What kind of videos are they? What is their content like? Which angle have they taken with the keyword? This will give you a pretty good idea of what people are searching for when they use the keywords you are targeting.

On-page SEO for your videos

On-page SEO optimization for YouTube mostly has to do with the title of your video, the description, the tags, and the thumbnail of your video. Make sure to use the keyword in the title and description, along with relevant tags. This makes it easier for people to find your video on YouTube.

Always plan your videos in advance

Before you go ahead with shooting for your video, whether it’s an interview, a skit, a product review, or a vlog, you must always ensure that you have planned for it beforehand. Simply going in blindly and figuring it out in front of the camera isn’t going to work because it is not going to give you quality content.

You need to be sure of the story you want to tell using the video, the angle you are going for, and what the main goal of the video is. Even if you are shooting a vlog and you don’t need an entire script, you still need to plan and identify what the point of the video is.

Focus on creating high-retention videos with gripping content

Creating high-retention videos on YouTube is important if you want to improve your ranking. This is how you know how satisfied your audience is with the content that you provide. High retention videos are capable of engaging the viewers, gripping their attention and making them watch every minute of the video from start to finish.

Often, high retention in videos is translated into likes, comments, shares, as well as higher rankings. You should focus not just on creating videos that people will search for, but videos that people will actually want to watch.

Keeping these tips in mind, you can create a high-quality, value-driven video that will rank higher in YouTube search results.

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