Types of YouTube Monetization
YouTube has grown to be an increasingly trusted platform for brands to invest in as part of their marketing efforts. Different age groups can access videos from your YouTube channel, and there are several ways to make money from the platform. Here’s what you should know about the types of YouTube monetization.
Revenue from ads
YouTube ads can help you make money, and there are several ad formats that you can use:
- Display ads
- Bumper ads
- Skippable ads
- Non-skippable ads
- Sponsored cards
- Overlay ads
Ads will be based on the content in your videos, fan demographics, and viewer location. If you partner with YouTube to split the ad revenue, you’ll be able to keep a considerable proportion of the profit generated from YouTube ads. You must be at least 18 years old or have an 18-year-old guardian to get paid via AdSense.
Charging a monthly fee for channel memberships for loyal viewers can be another way to earn money on YouTube. With this, loyal subscribers get perks that include:
- Unique badges
- Access to exclusive content
- Access to live chats and emojis displayed on your channel
You need at least 30000 subscribers on your channel and must be 18 years old (minimum) to make money through channel memberships.
YouTube Premium allows people to watch videos on YouTube without any ads through a paid subscription. If someone who has subscribed to YouTube Premium watches your video, you’ll get paid by YouTube for it.
Maintaining a merchandise shelf on your channel can help you make money by directing viewers to the merchandise shelf to buy your products. You can even use your videos to showcase your products and allow people to make purchases directly from the merchandise shelf. For you to make money from a merchandise shelf on your channel, you must have more than 10000 subscribers on YouTube and be a minimum of 18 years old.
To make money from Super Chat, you must be 18 years old and operating your channel from a Super Chat enabled location. With Super Chat, viewers have to pay a certain amount for their messages to be pinned and highlighted at the top of the chat stream, making it easier for you to see their messages and connect with them.
With affiliate marketing, you promote someone else’s products on your channel and mention the affiliation so that you receive a proportion of the revenue generated through affiliate marketing.
A freemium business model
In a “freemium” business model, you will create content that’s freely available to your viewers while reserving certain content only for viewers who are willing to pay for it. This way, people can get a taste of your content, and if they like it, they’ll pay to watch more of it.
If your channel has gained popularity, signing up with sponsors can help you reach a larger audience while ensuring you make money.
Fill your sales funnel
Although not a direct means to make money on YouTube, YouTube marketing can help you fill your sales funnel. Through your videos, viewers can be informed of your brand and products while having the option of selecting the opt-in. Once you receive their email addresses, you can follow up and see higher conversions by offering them your products/services.
You must make sure that you meet YouTube’s requirements for monetization and that your content complies with YouTube’s Partner Program policies, Community Guidelines, and Terms of Service.
For YouTube monetization application, you need to:
- Agree to the YouTube Partner Program guidelines
- Sign up for Google AdSense
- Choose monetization preferences
- Get approved – your application will be reviewed once you have at least 1000 subscribers and 4000 watch time hours in the past 12 months.
Monetization sounds amazing, but making money from YouTube isn’t easy. It requires you to put out consistently great content that drives engagement on the platform if you want to start making money from it, so put your efforts into creating the kind of content that will enable monetization on your platform.