Top 10 Tips for Using YouTube for Small Businesses
Are you a small business that’s interested in making a big splash on YouTube? Well, you’ve come to the right place. In this article, we’ll take you through the 10 best YouTube tips every small business should follow, if they want to ace their video marketing game.
1. Include your CTAs at the start of the video
This is one of the best YouTube tips we can give you.
Not every YouTube subscriber will watch till the end of your video. The start of the video is where you’ll retain their highest attention span. So, having a CTA at the start of your video can ensure that every single viewer gets to see your business information.
2. Have time stamps so people can fast forward to the content they want to see
Let’s say your YouTube video is a long one. Not every YouTube subscriber will be keen on sitting through 20, 30 or 40 minutes of your content. Giving them timestamps for different sections of your content can increase the chances of their watching at least those sections of the video which interest them. If you put in a CTA in every section, you’ll be able to promote your offering no matter how much or how little of the video the viewer watches.
3. Use subtitles to make your content more accessible
One of the most integral YouTube tips for today’s age, is that you use subtitles to make your content accessible. Many brands lose out on business by ignoring the market of customers with disabilities and special needs. Optimizing your video descriptions for screen readers and having subtitles for hearing-impaired viewers, can help you engage with a marginalized customer group.
4. Don’t just stick to videos, make YouTube community posts
Community posts are the static image posts that you see on YouTube. Although video is your primary content format here, one of our key YouTube tips is that you make use of community posts too. These posts give you the ability to engage with those YouTube subscribers who may not sit through your videos each time. You won’t be isolating them and can get them to return to your YouTube account often, even if they don’t watch your videos all the time.
5. Sort your videos into playlists for easy searching
If you’re a small business with a diverse portfolio of products, then consider segregating your videos into separate playlists. That way, your YouTube subscribers don’t have to sift through multiple videos to find one they want to watch. They can directly head to their preferred playlist and start watching. This ease of use will encourage more people to engage with you.
6. SEO optimize your video titles and descriptions
This is one of the most important YouTube tips we can give you. At its core, YouTube is a search engine – that is second only to Google. Searches on YouTube will pull videos based on the keywords you’ve used in your video title and in your description. So, use a combination of short-tailed and long-tailed keywords. Add links to reputed sources that offer information, while also providing links to your own business too.
7. The right thumbnail can work wonders
The thumbnail is the small image you see visible next to the video title, before you click on the video to play it. Since a picture is worth a thousand words, often the thumbnail is what piques viewer curiosity and gets them to click on your video. So choose your thumbnail with great care.
8. Consider collaborating with other small brands
One of the primary YouTube tips that YouTube influencers often cite, is collaborative content. When you work with another small business – especially one serving a complimentary market – you can access a new set of customers. Plus, since this content benefits both of you, you’ll be able to leverage the other brand’s marketing and social reach to get the word out about your brand. Such videos also allow you to show your product in use. Collaborative content can be made by, say, a paper company and a paint manufacturer.
9. Maintain a consistent posting schedule
This is one of the most integral YouTube tips for your YouTube success. There is comfort in consistency. Knowing that you’ll post your video on a specific day, at a specific time, can encourage your subscribers to visit your channel every day/week/month for the new content. When you have a staggered posting schedule, your followers won’t know when to visit your channel for your new videos.
10. Ask your YouTube subscribers for ideas on what they want to see
Finally, one of the best YouTube tips we can offer is that you consult your viewers for video ideas. When you do so, you make them feel they’re part of your creative process and this endears you to them. They’ll be more likely to watch your video if they feel they’re the ones who contributed the idea.
YouTube can be a very powerful tool in your marketing arsenal. To improve your game even further, you can buy YouTube subscribers from YTpals. Often, you’ll notice that viewers will engage more with your YouTube videos, if they see others have already done so. We know your content is going to be amazing. Give it a boost by buying premium-quality YouTube Subscribers from us today.
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