Tips For Creating The Most Engaging YouTube Video Playlists
YouTube, the global video-sharing social platform receives hundreds of minutes worth of content every single second. The competition is tough and many creators wonder how they can keep their content from getting lost and remaining undiscovered midst the vast influx of videos. Due to this, even original good quality content sometimes doesn’t rack in the amount if views and likes it deserves.
There is however a way around this problem. Creating YouTube playlists is a popular method for gaining views and inviting a larger audience as prospective YouTube subscribers. We’ll walk you through the nitty gritty of this feature, why it is important and how you can use it to the fullest.
What is a YouTube Video Playlist?
Like a music playlist, a video playlist on YouTube is a collection of videos that are similar themed and are related to each other. Almost every user on the platform creates video playlists for personal use or to share it publicly. Apart from their reach and channel growth benefits that we will discuss shortly, playlists are very useful for organizing one’s favorite content.
Why They’re Important
If you’re looking for growth and ranking higher on the search engine, playlists will come in handy. This is because YouTube playlists substantially increase a user’s watch time by auto-playing related videos or videos that are similar to the previous one.
Playlists make users save videos that they liked, ensuring that they keep coming back to your content. If you offer them a well-made playlist, they might save the entire playlist itself. Playlists have a good chance of showing on the top in search results, you can use them to direct viewers to your channel, and they add value to a YouTube channel.
How to Make a YouTube Playlist
To make a playlist, click on the ‘Save’ logo under a video. You can add the video to an existing playlist or ‘Create New Playlist’ for the same. If you choose the latter, name the playlist and click on ‘Create’. As a part of your marketing strategy, it is important for your playlists to be ‘public’.
Tips for Engaging Playlists
When making a playlist, there are some rules that can make or break its usefulness, depending on whether they’re followed. These tips will prove helpful when creating a YouTube playlist.
Optimize your Playlists Regularly
YouTube trends are ever-changing. Make sure that your playlists don’t drown in the traffic. To do so- add keywords, new videos and keep the most watched videos at the top.
Sort the Videos According to their Niches
A good playlist includes videos that are related and usually in the same genre. If a viewer is watching one type of content, there’s a good chance that they will prefer the next video to be similar. This is why it is important to sort themed videos accordingly.
Add Playlists to your Channel Homepage
Adding playlists to your channel page gives it a professional appeal. It shows that you’ve put in effort to give ample content to your viewers. They also keep your homepage from looking bland.
YouTube analytics play a major role in determining how your playlists are performing. You can make changes or optimize your playlists accordingly.
Link Videos to Playlists
Creators can link related videos at the end of every video. Instead of linking a single video, you can add the link to a similar themed playlist. This is a sure fire way of increasing watch-time and retaining views.
YouTube is vast with an overflow of visual content. What you do to stand apart will make all the difference in how well your channel performs. You can only do this when you make good use of every feature offered by the platform and playlists are one of the many options provided.
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