Should You Aim at YouTube Views or YouTube Likes?

Should You Aim at YouTube Views or YouTube Likes?

YouTube is a great channel to generate traffic to your blog or website. Millions of videos are watched each day on YouTube, while each year, there is a 40 percent increase in channels that garner $100,000. Whether you want to tell a brand story, drive traffic to your eCommerce site, demonstrate a process or showcase a recipe, smart YouTube marketing can help you achieve your outreach objectives.

When it comes to the performance of your video on the channel, two of the most crucial metrics are likes and views. If you are confused about which one of the two is more important, here is a quick guide:

Likes to Views ratio

The simple answer to the question on whether to aim for YouTube likes or YouTube views is – aim for both. Likes and views are both important engagement metrics that show how well your YouTube video is performing.

A clear measure of your YouTube marketing success is the likes to views ratio. Expert marketers advocate a like to views ratio of between 3.75 to 4 percent. This means there are 4 likes per hundred views or 40 likes per 1000 views.

The ratio provides an insight into the direction that your YouTube marketing is headed. If the percentage matches, your post is doing well, and if you do not see these averages, it can mean your YouTube marketing strategy is not working.

Viewers particularly subscribe to content that is entertaining and informative. If your YouTube likes are low, it is time to try another approach.

How to increase YouTube likes and YouTube views

Just like Google’s algorithms for search engine results, YouTube has specific algorithms to showcase the most relevant and useful videos to users.

With more than 2 billion people being active users of YouTube each month and over five billion videos being watched each day, getting people to view and like your video is challenging. Some of the strategies you can adopt to increase YouTube likes and YouTube views are to

  • A compelling title -The title of your video needs to grab the attention of people to make them want to watch your video. Ensure the title includes the main keyword and describes the content accurately. YouTube marketing experts prefer to use shorter titles that have less than 30 characters apart from featuring a number of ‘how to’ in the title to boost engagement.
  • Custom thumbnail – Create a custom thumbnail instead of hoping the auto-generated frame from your YouTube video works.
  • Description – Make sure the description of your video has a strong introduction with target keywords. Provide more detail in the middle section and at the end, include CTAs (call to action) and links for your viewers to get more information or drive traffic to your website/blog.
  • Hashtags and tags -The other YouTube marketing strategies you can use to generate more YouTube likes are to use hashtags to expand your video’s reach and add relevant tags that help your video rank higher.

Viewership of YouTube videos plays a key role in determining the success of YouTube marketing. Interesting thumbnails, catchy tagline, descriptive keywords, well-researched and engaging content are some strategies that work well when it comes to generating YouTube views as well.

If the ratio is below the threshold of 4 percent, you need to focus on changing your YouTube marketing approach. A high number of YouTube views is indicative of interesting and engaging content. Higher views encourage others to view the video as well, ultimately making the video viral.

Buy YouTube likes and YouTube views from a trusted company

Purchasing YouTube views and likes are a proven and safe strategy when you partner with a reliable YouTube marketing company. Purchasing likes and views does not violate YouTube’s terms and conditions and does not affect your channel’s presence., Getting maximum YouTube likes and views will improve the like to views ration significantly, leading to greater marketing ROI (return on investment).

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