Kodi Mtundu Watsopano Wotsatsa pa YouTube Uthandizira Kusintha Masewera Awo?

Kuyenda kwa YouTube pakutsatsa kwamawu

Monga makanema, kutsatsa kwamawu kukukhalanso chinthu chatsopano masiku ano otsatsa. YouTube, nsanja yoti anthu azitha kuwonera makanema azinthu zilizonse pansi pano, tsopano ikulowerera kuderalo. Ndi izi, chimphona chakanema chikuwunikira anthu omwe amagwiritsa ntchito YouTube kuti azimvera nyimbo akugwira ntchito kapena akuchita zina.

Uku ndikusuntha komwe kumapangitsa YouTube kupikisana mwachindunji ndi Spotify, nsanja yotchuka yamsakatulo yomwe imapereka ntchito zotsatsa zaulere. Otsatirawa pano akugwira ntchito ndi ma brand odziwika kuti ayendetse nawo ndalama komanso zotsatsa panthawi yomwe kukula kwa omwe adalembetsa ku premium kuli kovuta.

Pogwiritsa ntchito ntchitoyi, YouTube ikufuna kugwiritsa ntchito njira yakusinthira mawu potulutsa zomwe zimayitcha, "nyimbo zoyimba". Izi zitha kuwonedwa ndi omvera ngati kanema wanyimbo kapena kumvetsera ngati nyimbo yakumbuyo. Ma lineup awa amakhala ndi mitundu yotchuka, monga Latin, hip-hop, K-pop, ndi Top 100s. Pali nyimbo zomwe zimafanana ndi zomwe omvera amakumana nazo kapena zomwe amakwaniritsa, mwachitsanzo, kulimbitsa thupi.

YouTube yasunthira kale kuyesa kwake kuchokera pa alpha kupita ku beta siteji, kuyika masekondi 15 a otsatsa amawu m'makanema ake. Mayeso amtundu watsopanowu adawonetsa kukwera kwakukulu pakudziwika pakati pamitundu yomwe idatenga nawo gawo. Mwachitsanzo, Shutterfly, adawona kukwezedwa kwakukulu kwa 14% ndikulimbikitsa kwa 2% pakati pa omvera ake pogwiritsa ntchito zotsatsa za YouTube.

Ogula Media omwe ali pa Google Ads, komanso ma Display & Video 360, amatha kugula zotsatsa zamagetsi pamtengo wokwera-zikwi m'misika yamapulogalamu. Kuphatikiza apo, atha kukhala ndi njira zofananira zomwe ali nazo pomwe amakhala akuchita kampeni zakanema pa YouTube. Anthu atakhala m'nyumba chifukwa cha mliri wa COVID-19 ndipo akufunafuna zosangalatsa zochulukirapo, zotsatsa za YouTube zidatsitsa izi kwa ogula.

Kodi YouTube ikuyembekeza chiyani pamitundu yotsatsa yomvera?

YouTube ikuyerekeza kuti mtundu watsopanowu wotsatsa udzawonjezera ndalama zotsatsa, chifukwa cha nyimbo zake zambiri. Pakadali pano ili ndi nyimbo zina zovomerezeka za 70 miliyoni, zisudzo, ma remix, zokutira nyimbo, ndi zina zosangalatsa.

Malonda otsatsa a Google adalumphira 9.8% mpaka $ 37.1 biliyoni m'gawo lachitatu kuyambira chaka chatha pomwe otsatsa ena adayambitsanso ndalama zawo zotsatsira digito kuti akope ndikukoka ogula omwe amakhala nthawi yayitali pa intaneti panthawi ya mliri wa COVID-19. Kukula kwakutsatsa kwa kampani yomwe ili ndi Zilembo kunaphatikizira phindu la 32% mpaka $ 5bn pa YouTube, ndikuwonjezeka ndi 6.5% mpaka $ 26.3bn posaka zotsatsa.

Kutsindika kwa YouTube pakukulitsa ndalama zotsatsa kuchokera kuzinthu zanyimbo kumapindulitsa omwe amagawana nawo ndi ojambula. Ndalama zolembetsa kwa ojambula awa ndizofunikira kwambiri, ndipo makampani oimba tsopano ayamba kuzindikira mwayi wawukulu wotsatsa. YouTube ili ndi chidaliro pamlingo wogwiritsa ntchito, ponena kuti owonera opitilira 2 biliyoni amaonera kanema wanyimbo kamodzi mwezi uliwonse, ndipo opitilira 50 peresenti ya iwo amawononga mphindi 10 za nyimbo tsiku lililonse.

Palibe kukayika pankhaniyi kuti kanema akadali gawo lalikulu kwambiri pamphona wotsatsira makanema. Pafupifupi 85% yazogwiritsira ntchito nyimbo pa YouTube ndizosewerera makanema pazida za anthu. Komabe, otsala a 15 peresenti amapereka mwayi wabwino kwa otsatsa malonda kuti afufuze zotsatsa zamawu. Zowoneka pazotsatsa zomvera za YouTube nthawi zambiri zimakhala chithunzi chodikirira kapena makanema osavuta — chinthu chomwe chimafanana ndi zotsatsa makanema pa YouTube, koma zimaphatikizaponso ulalo womangodina patsamba la kampaniyo.

Kutsiliza

Kutsatsa kwama audio kumatha kuthandiza YouTube kukhalabe ndi chidwi. Ojambula nyimbo ndi zolemba amatha kugwiritsa ntchito zotsatsa za pulatifomu kuti apange ndalama zambiri, zomwe pamapeto pake zimatha kupereka mwayi wogawana ndalama kwa omwe amapereka.