Ideas For Under 30 Seconds Youtube Videos That Will Increase Viewership
Short videos have been the rage since TikTok blew up. As Instagram is competing with TikTok about the former’s new reels feature, it was only time before YouTube came up with its own variant of the short form videos.
YouTube Shorts is a great way to increase your brand awareness and interact with your audience. These 30 second YouTube videos are not only catchy but also have a very high retention rate.
Ideas for your next Shorts
Celebrity endorsement done right
A celebrity can act as your brand ambassador or just feature in the video. A locally known celeb or an in-vogue one can bring credibility and trust to your brand’s products or services.
Having a catchy hook and great storytelling can help your brand identify with a large demographic at once. The celebrity makes your brand more relatable and acts as a bridge between you and the audience.
Explaining the product or services
A short video showing the real-world application of your product or service is a great way to earn people’s trust. This is why Homeshop18 is so popular. They show their product in action and stand by them proudly too.
The audience reacts to the company’s confidence in their product, which makes them trust them even more. This not only gets you credibility but is a great marketing tactic too.
Involving a copywriter in your marketing is a tried and tested formula. People react to wordplay, even the most basic ones. From rhyming to alliteration, when it comes to making things catchy, a copywriter is your friend.
These videos do well no matter the format. It is a fun way to present your business and leave a lasting impression. A little bit of wordplay can go a long way.
Visuals and music
There is a reason why filmmakers focus so much on audio. Although making a visually pleasing video is great, pairing it with the right music can do wonders.
For example, you have a great animated video of a dog going on a walk wearing the clothes that represent your brand.
But if you pair mundane music with it, you will lose your audience in an instant. Make sure that the audio theme and aesthetic of the video match.
Focus on all the good things
With positive things hard to come by, let your short video be a ray of sunshine in your viewer’s life. Feel-good videos always do good. Advertise yourself in such a way that people associate you with a pleasant experience.
This will immediately set you apart from your peers and earn a place in the people’s memory.
Some things are necessary, but some are nice to have. You can make a video on your luxe product or service in such a way that it creates a demand for it. If you have an effect on a large enough demographic, then people will start talking about it.
Telling people what to do exactly is needed more often than not. After your video has ended or in the middle, you can clearly state what you want your audience to do. Whether it be going to a landing page or just like and subscribe, it is best to make your intentions clear right from the start.
Remember the 30 seconds rule; if you cannot captivate them in 30 seconds, you will most probably lose them. YouTube videos are a great way to reach more people and have an audience for your brand.
We specialize in YouTube marketing will be more than happy to assist you in all your YouTube needs. We also specialize in YouTube channel growth and with our experts on your side, you can have a great YouTube channel in no time.
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