How to Use YouTube For Influencer Marketing to Get Real Results?
When we talk about influencer marketing, Instagram is perhaps the first social media network that comes to our minds. But did you know that video-sharing giant YouTube is not lagging? In fact, it was one of the first social media platforms to support and connect brands to influencers even before “influencer” emerged as a buzzword in marketing. And believe it or not, its scope as an influencer platform has only expanded in recent times.
YouTube has 2 billion active users globally. 73 percent of adult internet users in the United States have a YouTube account, making it the second-most-popular social media network. Also, people watch one billion hours of YouTube videos every day and lead to billions of views.
YouTube Videos + Influencer Marketing = Brand Success
Now that you know how powerful YouTube is as a video marketing platform, it would be great if you could leverage it for your influencer marketing. If you’re wondering how, here are a few interesting ways to do so:
If you know a good influencer on YouTube, why not leverage his or her network for your next product launch? It would be an amazing way to get some exposure for your brand. People love watching videos to learn about a new offering. All you need to do is develop a solid marketing strategy for your product launch.
Your influencer can come up with an interesting teaser, “coming soon,” or promo video content for your product launch. He or she can give some exclusive invites to their fans to increase footfalls to your launch event.
Contests and giveaways
Contests and giveaways have been an essential brand marketing strategy always. But with the emergence of influencers on YouTube, you can take this gimmick a notch higher. Giveaways are undoubtedly one of the best methods to showcase special features of your offering. They usually have a high conversion rate compared to other brand marketing activities.
You can ask your YouTube influencer to create video content that promotes your giveaways. It’s a surefire way to grab more eyeballs and generate more followers for your brand. When it comes to contests, you can ask viewers and contestants to subscribe to your and influencer’s channel—something that will boost your subscriber count.
Push your deals and discounts
Asking your influencers to provide customized deals and discounts to their followers is a surprising way to market your brand on YouTube. You can give your influencer a free sample or gift to come up with an interesting video content or lookbook, along with a promotional code. Your discount percentage can be anywhere between 10 to 30 percent on the purchase price.
The catch, however, lies in deciding the timing of the discount. You should make sure that your discount code is valid for a limited time. When it’s a limited time offer, you create a sense of urgency for your prospects. This pushes them to act as soon as possible.
Garner positive feedback and reviews
Last but not the least, you can use YouTube influencers to get some feedback and reviews for your brand. After all, YouTube is not only meant for pushing sales. Your real customers would be more than happy to share their experiences—something that your influencer can be asked to do.
You can ask your influencer to create a video that asks your real customers or viewers for honest reviews on your offering. Doing so will also engage the community. Any comments, jokes, or trolls pouring in will give you an idea of what your customers feel about your product or service.
So, make sure you leverage YouTube influencer marketing to achieve positive brand awareness and recognition. However, remember that YouTube influencer marketing is not about connecting with an influencer having millions of followers. In reality, it’s about getting results while developing a win-win situation for you both.