How to Promote Your Podcast on YouTube?

How to Promote Your Podcast on YouTube?

There are many different types of content that a brand can create to promote itself in the digital space. However, there’s something about the podcast that’s causing it to gain immense traction in recent times. This is essentially an audio file that’s shared digitally for people to download to a device. It is usually created in the form of a series about a particular topic. Depending on the nature of the subject, people may subscribe to it for listening to them.

75% of the population of the United States are aware of the term “podcasting.” 55% of the country’s population has heard a podcast. 24% of them listen to podcasts every week. Not to forget, 16 million of the country’s people are podcast fans.

Many of you who are creating podcasts may consider uploading it on YouTube. Some of you may think that YouTube (with 2 billion monthly active users) is good only for video content. But surprisingly, it’s also great for podcast creators because the platform can increase the number of listeners. It allows you to reach a whole new class of audience and spread your content.

To promote your podcast on YouTube, here are a few simple ways to do so:

1. Create the right podcast and upload it

First and foremost, you should know the type of podcast that will work for you. You can choose a podcast hosting platform and create your own podcast. If you are publishing your podcast on YouTube, then you can record it in episodes. You also have the option of creating an audio file featuring a static image and turn it into a video format. The static image acts as the cover art of your podcast. Also, you can go for another enhanced feature, audiograms, which bring together both audio and visual elements.

2. Create micro videos

Another good way to promote your podcast and, ultimately, your brand on YouTube is by creating micro-content. You can churn out small-size videos from your podcast episodes to give your viewers an idea of what to expect. This may be the best option for you, but it’s also extremely time-consuming to come up with such content. Given the short attention span of people, it’s highly unlikely that they will sit through a boring YouTube podcast having no visuals. So, you should consider publishing your podcast content on the platform in a more searchable, bite-sized form. This will surely give you good results.

3. Consider YouTube SEO

YouTube functions pretty much the same way as Google does. Just like any written content can be optimized for better search ranking, YouTube videos also need to be optimized for them to be seen. The same principles apply when you are promoting your Podcast on YouTube. You should optimize your content by using relevant keywords in your video titles and descriptions. Also, consider using relevant tags when positing your video. That’s because, just like Google, YouTube also wants viewers to get the best results when searching for a particular item.

4. Engage with your audience

Last but not least, you need to look at YouTube podcasting as a chance to interact and converse with your audience. It’s usually a one-way communication, but you can make it more interactive and engaging by creating a podcast community. The best way to elicit responses from your audience is by having a clear call-to-action in your podcast content. You can ask your viewers to share their opinions in the comment section of YouTube. Having such interactions with your audience will help you grow and retain more viewers.


Podcasts can seriously help a brand to grow. Hence, you should certainly take your YouTube podcast promotion seriously to find the right audience and making your voice reach them. The above tips can surely help you get the best out of podcasting on YouTube.

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