How to Make Your YouTube Subscribers Your Biggest Salesforce?
YouTube is one of the highest-ranked video streaming platforms with around 2 billion active users every month. With 1 billion hours of YouTube videos being watched daily, it is the second most-visited website in the world.
YouTube offers a huge potential that can be tapped by Social Media Marketers and other individuals. This video streaming website can provide a great opportunity to generate both audience and revenue.
So, from the face of it, good content must equal good revenue, right? The most important part of this equation is the people who interact with your content — your viewers. A big part of converting your viewers into your biggest salesforce is to create a strong online community. This can be done by building a solid and loyal YouTube subscriber base.
Subscribers form the backbone of any YouTube channel. They are the most active viewers of the channel. They are the ones who are waiting for you to put out new content. They are also the ones who leave great feedback and are genuinely happy with your success. They are also the ones who are most likely to consume and share your channel’s future content as well. This makes YouTube subscribers a huge asset for any YouTuber.
Hence, it becomes very important for any YouTuber to retain their existing subscribers while also focusing on increasing the subscriber base.
We know how important YouTube subscribers, YouTube likes and YouTube shares are. We understand how vital they are to the sustainability of a YouTube channel. Let us look at a few major things that can be done to make your subscriber base grow even more:
1. Stick to your strengths
Every creator tries to push the envelope when it comes to their content in the hope of bringing some edgy and path-breaking content to their viewers. Now, pushing the envelope is always a great thing, but try to stay connected with your niche. For example, if your channel is all about cooking, perhaps something you could try is adding some historical perspective to your video about how some cooking techniques originated. But, if you go on from cooking nice hearty meals to intermittent fasting, that may not sit very well with your subscriber base. While it is important to post new content frequently, it should not sway away from the tone of the channel.
2. Keep subscribers in the loop
Another important aspect is to develop an organic connection with your subscribers. This can be done by engaging subscribers and keeping them involved. For example, asking a question in the video and telling your YouTube viewers to comment with their answers, offering deals/ coupons to subscribers for any brand you may be associated with. You could also give freebies to the most loyal subscribers and run contests for YouTube subscribers. Interaction is key. Make sure to read the YouTube comments and like/reply to them. Subscriber brand endorsement is a very important step towards engaging and increasing subscribers.
Yes, it is a cliché and yes, every single YouTuber out there does it. But it works, and that is all that matters. Ask your YouTube family to like, comment, and share your videos. Being active in the community is critical.
It is only after you have created a strong community on YouTube that brands will consider associating themselves with you. With a large-enough and interactive subscriber base, you can use the opportunity to endorse certain brands that agree with the tone of your content. Your loyal subscriber base is sure to react positively to such association. This will help you to earn some money and help the brand expand its customer base.
Happy subscribers are like loyal customers – they will promote your channel/content and drive more people to your channel organically, even without being explicitly asked to. An important way to ensure this is to try and associate with brands that are genuinely useful to your subscribers. They can be your biggest sales force and help you sell your product/service with ease.
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