How to Make Audience from Marginalized Communities Feel Welcome on Your YouTube Channel?

How to Make Audience from Marginalized Communities Feel Welcome on Your YouTube Channel?

Did you know YouTube viewership in the US is expected to hit 210 million in 2022? That’s an enormous number!

It’s true that the 18- to-25-year age group accounts for the largest visitor base of the video platform, standing at 81 percent. Furthermore, male viewing populations of YouTube account for 62 percent, while women viewers account for 38 percent of its visitors respectively (Source).

However, there’s another clique of viewers who aren’t much talked about in mainstream society—marginalized communities. And guess what? You can target them through your YouTube channel and set a mark for yourself. Let’s get to know more about these viewers in this article.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

So, who makes up marginalized communities?

Marginalized communities include those people who are systematically excluded from mainstream social, educational, economic, and/or cultural life. History has it that marginalization is a phenomenon that can occur in any society due to unequal power relationships existing between different social groups. Here are some people who make up marginalized communities, even in largely developed as well as developing societies:

  • LGBTQIA+
  • Racial/religious minorities
  • Black, brown, indigenous, and (other) people of color (BBIPOC)
  • Senior citizens
  • People with disability, below-average intelligence, and cognitive impairments
  • People with psychological issues, disfigurements, and criminal records

The list is not limited to the aforementioned examples. It is widely agreed that people from marginalized communities are unable to be a part of the mainstream dream. Widescale efforts have been a part of global evolution to dissolve metaphorical boundaries and integrate marginalized communities into mainstream societal existence. Acknowledging the uniqueness and inherent qualities of people from marginalized communities can certainly give them a sense of belongingness, especially in the current age of digital media.

How can YouTube make a difference in the lives of marginalized communities?

The countless success stories and the huge user base of YouTube speak volumes about the platform’s ability to engage audiences and change the way people consume online content. When it comes to engaging people from marginalized communities, here are some tips that should help you:

Empowering marginalized communities

If you have a YouTube channel, you can play your part in empowering marginalized communities by creating content that revolves around issues faced by them. LGBTQIA+, BBIPOC, senior citizens, and people with disability often feel that their voice does not matter. Just like mainstream communities, marginalized communities desire benefits that can transform their lives in a positive way. It can be through better education, job opportunities, physical and emotional care, or any other socially driven cause. They certainly want to improve their standard of living and lead a fulfilling lifestyle. Equal treatment is all that they want, and your YouTube channel can offer them exactly this.

Being relevant and inclusive

One way to attract and retain viewers from marginalized communities is to create a YouTube channel that speaks to them. As a YouTube marketer, you should have your fingers on their pulse to get a better understanding of their pain points. Take, for example, the senior citizens of the country. 58 percent of YouTube’s visitors are above 56 years. Why not come up with content that satisfies a need or solves a problem of theirs? The same goes for creating content for LGBTQIA+, BBIPOC, and people with disability. The goal here is to create relevant and inclusive content that gives marginalized communities a feeling of belongingness, warmth, and love. There’s a problem of misinformation among marginalized communities. If your channel can solve that problem, then nothing like it.

Having an accessible channel design

Lastly, besides creating inclusive content, you should also be accessible to marginalized communities. An accessible channel design keeps the needs of people with any disabilities. You can look at such a channel as a ramp or a curb cut for a wheelchair user. It somehow makes the lives of people with disability easier. One way you can create an accessible channel design is by using subtitles and video closed captions. It can help viewers who are hard of hearing and deaf. Integrating such features into your YouTube channel can attract people who might actually require the information you are sharing.

If you want free YouTube subscribers, free YouTube likes, and free YouTube comments, you can use our software tool, YTpals. Take your YouTube channel to the next level with YTpals.

How to Make Audience from Marginalized Communities Feel Welcome on Your YouTube Channel? by YTpals Writers,

Also on YTpals

How to Promote Your Podcast on YouTube?

How to Hold an Engaging AMA Session on YouTube?

Video marketing is one of the most popular and important marketing strategies of 2022. There is nothing as eye-catching as a quality video. There are tons of opportunities for business owners, SEO professionals, and marketers…

0 Comments
YouTube Marketing Steps to Take in 2021

YouTube Marketing Steps to Take in 2021

The year 2020 has been quite an unprecedented and challenging one for the world, particularly for businesses. The COVID-19 pandemic wreaked havoc across the globe, pushing businesses to pull down their shutters in large numbers….

0 Comments
How to Make Audience from Marginalized Communities Feel Welcome on Your YouTube Channel?

How to Make Audience from Marginalized Communities Feel Welcome on Your YouTube Channel?

Did you know YouTube viewership in the US is expected to hit 210 million in 2022? That’s an enormous number! It’s true that the 18- to-25-year age group accounts for the largest visitor base of…

0 Comments
Get an access to free video training

Free Training Course:

YouTube Marketing & SEO To Get 1 Million Views

Share this blog post to get free access to 9 hours of video training from a YouTube expert.

YouTube Channel Evaluation service
Do you need a YouTube expert to complete an in-depth evaluation of your YouTube channel & provide you with an action plan?

We Offer More YouTube Marketing Services

Service
Price $
$30

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$20
$60
$100
$200
$350
$600

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$13.50
$20
$25
$40
$70
$140
$270
$530
$790
$1050
$1550

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$20
$35
$50
$80

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$180
$300
$450
$550

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
Service
Price $
$30
$50
$80
$130
$250

Features

  • Guaranteed Delivery
  • Refill Guarantee
  • Safe & Private Delivery
  • Delivery STARTS in 24-72 hours
  • Delivery CONTINUES daily until complete
  • One Time Bulk Purchase - No Recurring
en English
X
Someone in Purchased
ago