How to Leverage YouTube’s VR Feature to Create Killer Content?
VR has been gaining popularity amongst younger generations, it is high time companies also started investing in it. VR has never been more accessible and are high engagement tools that when implemented well, can do wonders for a brand.
If you are worried about it being very high in production quality and being expensive, fear not. As VR reaches more people, it has been noted that the production value may not be a deciding factor in its success. On the other hand, how immersive it is, what determines its success.
As it is with every other form of media there are a few things that can lead to success and VR is no different. Follow these tips and make your VR video an experience that people are going to remember.
Give the viewer the main role
In a VR setting the viewer would much rather interact with the hero of the story than spectate. Give your viewers an immersive experience in which they have to make their own decisions and explore the world at their pace.
People like being in control of their actions. In the real world, this control has been shrinking due to societal expectations and conformity. But when in the virtual world they can make decisions that can lead to interesting results.
Making a good VR experience is one of the key things to look out for. People will get over simplistic designs easily but a good experience will remain with them for a long time. Give them the ability to explore and put all the focus on them and see its benefits. Transport them to a magical world or something serene like the mountains. In VR your imagination and user experience will set you apart.
Doing Impossible Things
VR is only limited by your imagination so make an experience so otherworldly that people remember it long after they have experienced it. It could be sights or places which otherwise would have been accessible to the general public.
Like the house does it feels to be on top of the statue of liberty, how does the view look from the highest mountain. These are just some of the starting points. You can also create a world that is underwater or simply nonexistent.
Such experiences leave a very lasting imprint on the people and also make them stay in your VR for a longer time. Another good idea for VR is to emulate high-rise buildings and let people be on top of them.
Such impossible things make people remember your brand for a long time and this is a good thing. Doing something unexpected will always get people’s attention and who knows they might just love it too.
URBEX is one such example. It is Redbull’s urban exploration initiative that transports people to high rises and bridges which might have been inaccessible otherwise. This gave people a great view of the scenes and expanded their horizons.
If you cannot take your potential customers to an aesthetically pleasing made-up world then it is alright. Traditional and familiar things have also found a footing in people’s minds.
It can be a familiar movie set or a scene from a TV series. This increases the reliability of the VR and makes people comfortable with the scenarios too. People like being in familiar places and are more confident in them. ANgles and how you present the world will also matter a lot. A 360-degree immersive experience reigns supreme and can easily make you a memorable brand for most people.
Put people in the shoes of people they know and admire and let them see the world from a new angle. This gives them a sense of familiarity but makes them curious enough to explore things. Youtube VR is growing exponentially and VR videos are going to be the hippest thing in a few years.
No matter what, make sure that people are comfortable in the VR videos you have created and have a great time. Youtube Marketing and VR content Marketing are going to cross paths soon and it is best that you prepare for it from now.
We at Ytpals understand all your content related needs and will be more than happy to help you in your marketing. Having worked with the best people we have a firm grasp of Youtube marketing and how it can change your business for the better.
With our expertise, you can make your company grow and flourish in no time. VR has become more socially acceptable and accessible; it is now time to capitalize in this field and take advantage of it.
Contact us and we will be more than happy to answer all your doubts. Come to Ytpals to get all your Youtube marketing solutions.
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