How to Hold an Engaging AMA Session on YouTube?
Video marketing is one of the most popular and important marketing strategies of 2022. There is nothing as eye-catching as a quality video. There are tons of opportunities for business owners, SEO professionals, and marketers to showcase their creativity with their video content. There is no shortage of opportunities, but you have to know how to take advantage of these.
AMA or Ask Me Anything videos are one such way. You can create a compelling AMA session on YouTube. In this guide, we will be focusing on creating these videos to build your brand trust and attract traffic to your website:
Create a list of potential questions
When you are preparing for the AMA session on YouTube, it is important to start by knowing your audience and creating a few questions based on your demographic. So, if your brand offers SEO services and your audience consists of entry-level marketers, you want to create a list of FAQs about the subject.
So, you have to be prepared for anything. Stay on top of all the latest news and statistics surrounding your brand. Now, the one thing about AMA sessions on YouTube is that they can get personal. Before the session, you should prepare yourself for some invasive questions and set a boundary. There are some questions that you might want to answer and others that you don’t. Either way, keep your response direct and short.
Promote the AMA session
You should not organize a YouTube live AMA session at the spur of the moment. Springing this on your audience at the last minute might end up in a long, silent video where nobody asks a question. You have to start promoting the session as soon as you can so that your audience has enough time to prepare questions that they want to ask you. This way, they won’t be scrambling trying to think of something. You want your AMA session to be an honest, open discussion, so you have to give a heads up to your attendees. If you bring someone close to you, people might enjoy quizzing them during the video, which will also increase anticipation for your event.
Now, depending on whether your YouTube AMA session is just a single video or a part of a campaign, there are different ways you can promote it:
- Registration page
- Social media platforms
- Follow up email
- Campaign introduction
You have to ensure that your AMA videos are interactive. And in order to do the same, you should make sure that your audience is ready to speak to you in real-time.
Ask questions in different ways
You might be worried that your AMA session will end up awkward where people won’t have any questions to ask you. To ensure that this doesn’t happen with you, you have to consider that the way you ask questions is important. Instead of just saying closed questions, such as—Does anyone have any more questions?, you can opt for a more specific question, like—Anyone has a question about my upcoming campaign? If you would like to get more personal with your audience, you can start talking about important personal experiences, and the questions will follow.
It is important to note that even though the audience asks the question, you can steer them into asking questions that you want to answer. By changing the words of your question and by being more open, you can get more people to ask questions.
So, these were a few ways you can hold an engaging AMA session on YouTube. If you are worried about your follower count, you can reach out to YTpals. With their services, you will be able to get free YouTube subscribers, free YouTube likes, and free YouTube comments. If you want quick growth and an increase in likes and views, you can opt for their premium service.
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