How to Deal with the YouTube Algorithm Suppressing Your Content?
Relevancy + Personalization = Success on YouTube
Dealing with the dynamic and stringent YouTube algorithm isn’t a piece of cake for marketers. YouTube, which enjoys a userbase of over 2 billion, is also the second-largest search engine catering to people’s information needs, as digital media booms in the present times. As such, it provides the immense potential to attract prospects and convert them into actual customers. But driving YouTube engagement and audience interaction to hit a high popularity mark requires you to have a strong grasp over YouTube algorithm, which is guided by tenets of personalization and relevancy.
YouTube has well-laid-out ranking rules by which it shows relevant and personalized video content to users under five sections: Home, Search, Trending, Suggested Videos, Notifications, and Subscriptions. If you can align your video content with the YouTube algorithm, your chances of success on the video marketing platform are likely to increase by many folds.
Aligning content with YouTube algorithm
There have been ample cases where YouTube has suppressed video content from appearing on these sections because they are not aligned with its algorithms. If you wish to prevent your video from being suppressed by the YouTube algorithm, here are a few quick tips you should check out.
1. Create content that improves engagement
It can be challenging to drive YouTube engagement, but you really can’t avoid it if you wish to be seen on the platform. YouTube algorithm is all about bringing valuable, relevant, and personalized content to people. It is most likely to catch any piece of content that elicits audience interaction and engagement. Creating viral content with relevant tags and keywords can help you increase your YouTube engagement numbers, giving YouTube a reason to highlight your content before the world. Engaging content adds value to the lives of people—something that even YouTube wishes to achieve through its algorithm. If you commit to creating engaging and informative content, your video marketing efforts will surely manifest into great business outcomes.
2. Optimize your YouTube channel for visibility
In order to appear in YouTube’s search results, you need to show the YouTube algorithm that you are offering what people are looking for. You can communicate this idea through your channel description and video titles, both of which are crucial components of YouTube SEO. Create your channel description—a paragraph or two– by including relevant industry-specific keywords. Also, the titles of your video content should be no more than 50 to 60 characters and include keywords. This would help the YouTube algorithm to track your channel and feature it under different categories. The more optimized your channel is, the greater are the chances of it appearing on YouTube search results. Ultimately, it can greatly improve your CTR.
3. Maintain a consistent posting schedule
The truth is that the YouTube algorithm has a preference for channels that are active. A dormant YouTube channel, one where content is posted without following a schedule, often fails to climb to the top. The platform considers both the number of videos on your channel and the frequency of posting before showing it to its audience. So, the key to dealing with the YouTube algorithm suppressing your content is to create and maintain a posting schedule. Doing so would make you look consistent and increase your chances of success. Do follow data provided by YouTube Analytics to publish content at a time when your audience is most active.
You should definitely keep the aforementioned tips in mind while publishing content on YouTube. It’s good to be aware of the factors that cause the YouTube algorithm to suppress video content. If you are able to drive YouTube engagement and audience interaction through your content, you are surely going to get the traction you desire. To get more YouTube engagement, you can use a tool like YTPals, which can help you garner free YouTube subscribers, free YouTube likes, and free YouTube comments.
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