How to Create YouTube Videos That Rank Well on Google?
Just like your written content, like your blogs and articles on your website, your videos also need a good degree of optimization for them to rank on Google’s SERPs. YouTube has become the third most popular social media network, with more than half (51%) of marketers using it to run video ads.
With investment into the video platform increasing by leaps and bounds, you need to prepare yourself to face really tough competition. All your rivals will be competing for eyeballs and clicks on SERPs, so you have to optimize your video content for search. Here are some tips to make your videos more search-friendly:
Use your targeted keyword in your video’s file name and tags
While creating a piece of written content, you may have come up with a list of target keywords, both primary and secondary. You win half the SEO battle when you have this list ready. The next step is to use these keywords while optimizing your video content for search.
YouTube isn’t capable of watching your video to know what it is about, but it can read your video’s name and figure out the context. So the key to searchability lies in incorporating your target keyword in the file name of your video. If your target keyword is “home painting tips,” for instance, you should name your video file as “home-painting-tips,” followed by your preferred video type (MP4, MOV, and WMV). You also need to tag your video with keywords that are most relevant to the topic you are presenting.
Create a transcript without fail
The next factor to consider to improve the search-friendliness of your YouTube is to create a video transcript, which is essentially the text that accompanies your video. Google says that YouTube video descriptions should be of 1,000 characters. Video transcripts are of great importance to video SEO because they make your video content more accessible to a wider audience, and also make them more crawlable by search bots owing to the presence of additional text content on the page.
If you, however, choose to provide a longer video description, know that YouTube displays only the first two or three lines of text (nearly 100 characters). Beyond that point, viewers need to click on the “show more” option to read the full description. Hence, you should front-load the video description with the most crucial information, like call-to-actions or important website links.
Use an engaging thumbnail image
Most of you may ignore this factor, but thumbnails have a huge impact on the play rate of your YouTube videos. This is what your audience will see when you index your video, thereby making them click on it. It’s nothing less than the homepage of your website or the cover of a book. It should be engaging, beautiful, and also relevant to attract clicks.
It true that creating an engaging picture for a video thumbnail calls for additional work and time. But, no matter what, it’s worth all your effort. If you create a compelling and informative thumbnail image for your video content, your chances of getting and increasing views on your video content goes up and above.
Don’t forget embedding
Last, but certainly not the last tip, you need to pay attention to how you embed your video content. Google has it algorithm to index only one video content per SERP. So, you should embed the video content that you want to appear on the first page, instead of doing that for all videos at a time.
Since Google’ crawlers stop looking for videos after the first video, you should avoid adding multiple videos to one page. If you want one specific video to rank first, you should focus on embedding that first to gain more traction for it. Also, don’t embed the same video across multiple places because that would mean you are just trying to compete against yourself—something that’s completely irrational.
Make sure you keep these tips in mind to create videos that are search-friendly and rank well on Google’s SERP.