How Long Should Your YouTube Videos Be?
Identifying the ideal YouTube length for your videos can be a daunting task. To understand what will work best for you, you first need to clarify what type of creator you are and what information you wish to share with your audience through YouTube.
What is the ideal length for YouTube videos for you?
While generally business-related videos tend to be over 6 minutes, most videos on YouTube are less than 2 minutes long! According to most sources, the ideal length for a YouTube video ranges somewhere between 7-15 minutes.
However, it does not mean that you should also make YouTube videos of the same duration. Since all content creators are different and maybe making videos falling into different categories, the ideal YouTube video length for one group may not work the best for you. The important factor you must always keep in mind is that your content should match the length of your videos. If you are able to deliver your content effectively and efficiently in 30 minutes instead of 7 minutes, go for a longer duration.
For instance, do-it-yourself videos tend to be longer than promotional videos. This is because you are teaching people to do something in the former one whereas you are giving a basic short introduction to a product or service in the other.
Ideal Video Lengths for some kind of videos are given below:
- Explainer videos: Explainer videos are short but powerful videos that explain to the viewers who you are and what you do. The preferred length for these videos is 60- 90 seconds.
- Tutorial videos: Tutorial videos are extremely popular on YouTube. The average length of these videos ranges between 2 and 10 minutes.
- Demo Videos: Videos, where you demonstrate something to your viewers, should be between 2 and 5 minutes long, The shorter the demo videos are, the better they will be.
- Webinar videos: Webinar videos may have numerous speakers and focus on a variety of topics. The length of these videos can vary to a large extent. On average, 15-60 minutes long webinar videos work well.
These were a few categories of videos that are added on YouTube. Identifying the content type you create can help you a lot in identifying the perfect video length for your videos.
Should you make longer YouTube videos or shorter ones?
Some statistics on YouTube suggest that longer videos improve watch time. Watch time refers to the amount of time that people invest in watching your videos. Presently, it is the most important ranking criteria on YouTube. Surely, longer videos can help you rank high on YouTube but that does not mean you add fluffy content to meet the duration requirements. Your video content should be as long as it makes sense to the viewer. Viewers may find repetitive content that runs for a long time boring and monotonous. This may lead to a loss of subscribers for your channel.
No matter on what platform you are adding your video, the universal guideline is that your video duration should be as long as is required to communicate your ideas properly. The reason behind this is that the attention span of people is very short. To ensure that your viewers stick to your videos till the end, you must grab their attention not once or twice but throughout the YouTube video duration. Some studies indicate that almost 60% of the viewers may deter from watching videos that are too long.
Therefore, it does not matter how long your video on YouTube is till you keep your audience engaged by providing them useful, valuable, and interesting information throughout the video. Depending on who your viewers are, what your content is, and what you want to deliver to your audience, you can decide your ideal YouTube video length.
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