How Business Can Leverage Docuseries for YouTube Marketing
The world of YouTube marketing is one that is continuously evolving. Video formats, trends, and challenges change as fast as the seasons, and it is now more crucial than ever that brands and content creators are aware of the latest trends, if not predict them.
One such trend projected to take YouTube by storm and has already gotten extremely popular is docuseries. In simple terms, docuseries is a series of videos that are shot and produced documentary-style. They often tell or follow a story, whether it is a biography or about a certain topic or event.
Instead of releasing the videos all at once, they are released incrementally. While some channels release one video every week, some may release two or three per week too. It depends on how many videos are there in your series, as well as your timeline.
Why are docuseries so popular?
Not only businesses but well-known celebrities and influencers have already hopped on the docuseries bandwagon. These include singers Justin Bieber and Ariana Grande, as well as popular YouTubers Shane Dawson and Jeffree Starr.
What makes these incrementally-released videos so popular among viewers? Why can’t people seem to get enough of them? One reason could be that docuseries creates anticipation and excitement. After watching one episode, you want to know what new exciting information the next video will reveal, but you have to wait for several days to find out. This keeps you hooked – just like watching your favorite TV show.
This segmentary nature of docuseries makes it an effective video content format to engage your viewers not just now, but also for the future. You give your viewers something to look forward to, and this gets them talking about your brand and what you have to offer. Besides, it is a great way to create a brand impression on your audience as they are repeatedly exposed to your brand multiple times in just a couple of days.
Tips for creating docuseries
Since January 2019, there has been a tenfold increase in Google Search interest in docuseries, according to financesonline.com. With an already impressive performance and results and a promising future, your business too can reap the benefits of docuseries for your YouTube marketing. Here’s how:
Tell a story that matters to you
A docuseries is a big project that is no walk in the park, which is why it is so crucial that you pick a topic or a story that you are genuinely passionate about. If the topic of your docuseries does not interest you, then you are not going to create high-quality, value-driven content, and your audience will see right through that.
Always have primary sources for your content
Regardless of what your topic may be, it’s always good to have primary sources in your docuseries. These are usually interviews with people who are related to the topic that you are pursuing. This helps in making your content more legitimate, compelling, and engaging. Make sure that your subjects are reliable and trustworthy.
Always be open to sponsors
If you are lucky enough to find sponsors for your docuseries, don’t hesitate to accept the help. However, this doesn’t mean that you have to sit around and wait for sponsorship to fall on your lap. Once you put out some videos and you generate enough interest in your docuseries, you are more likely to have sponsorship offers coming your way.
Docuseries are a great way to attract a new audience, keep the audience you already have engaged, and increase brand awareness for your business. Don’t pass up this amazing opportunity that could work wonders for you!