Here’s All You Need to Know About YouTube Conversions
Social media marketing, including YouTube marketing, is all about measuring, learning, and putting the best foot forward. As more and more people are switching to online videos (82 percent of all traffic are likely to come from them by 2022), YouTube advertising is going to be a big phenomenon.
Also, Google now allows online marketers to use search data from YouTube-targeting algorithms and is presently coming up with better algorithms to enable more CRO-focused Smart Bidding in YouTube advertising campaigns.
When it comes to conversions, YouTube advertising works great for the sheer reason that they are in video format. 18 percent of first-time video marketers started using video in 2019 because they feel clearer about the ROI of video.
Additionally, 80 percent of video marketers believe that video content has boosted their sales. This is reason enough for 90 percent of video marketers to either increase or maintain their expenditure on video.
How can you measure conversions that take place on YouTube?
YouTube advertising is not the same as pay-per-click (PPC) advertising. The former is more like print or broadcast advertising, while the latter involves the use of numbers, statistics, charts and graphs to find the value a client gets from every dollar spent. In YouTube advertising, it’s possible to correlate sales and rise in viewership, but numbers derived from measuring specific YouTube ad campaign aren’t hard and fast.
Enter AdWords, which allows YouTube advertisers to track and measure various metrics like views and view rates. This marketing tool is also capable of tabulating click-through rate and cost per view, as well as channel engagement. It allows advertisers to check their earned views, which happens after a viewer views the brand’s second video after watching the first. This metric is essential for advertisers to keep the bounce rate down.
AdWords can help advertisers track keyword searches—something that can clue them into specific demographics to tweak keywords and meet the dynamic consumer demand. Adwords is also usable with Google Analytics, a tool that can help advertisers measure new visitors, pages-per-visit, and bounce rates. Multi-Channel Funnels (MCF) of Google also give valuable insight into viewer conversion through the viewer’s journey, starting from initial viewing to conversion, subscription, and purchase.
How to boost YouTube conversions?
Now that you have a fair idea of how to measure YouTube conversions, you can follow the tips below to boost them:
- Incorporate a strategy to include the “next-click” framework, which would allow your viewers to take action after viewing your YouTube video. You can drive them to a specific landing page on your website, check out another video in your collection, or engage them on Facebook, Instagram or any other social media channel.
- Make the thumbnail of your video as attractive as possible. Thumbnails simply signify what your video is all about. They click on your video only after being convinced that your video has something relevant. So make sure you create eye-catching thumbnails for your YouTube videos.
- Ensure that your YouTube videos are watched from start to finish. The video platform’s algorithms are fond of videos that have a significantly long view time. Just make sure your video is short and communicates your message within the time limit.
- Make sure your video title has not more than 180 characters. This will enable your video to appear on mobile devices. Also, you should use 10 to 15 keywords to appear on search.
- Create playlists on YouTube so that you dominate in your niche. Creating playlists is a surefire way to get your viewers hooked on to your channel.
YouTube videos are a powerful way to tell your brand’s story authentically and quickly. Leveraging them for your video marketing campaigns will help you drive traffic and convert visitors into actual clients.