Getting Your Video to Go Viral: 4 Key Rules to Follow
When a content creator or a brand starts with video marketing, they have a common goal – to go viral. After all, why would anyone want to make content that gets only an average amount of views?
Every day, we watch almost 5 billion videos on YouTube globally. And yet, only a very few manage to go viral in no time. So, why do some videos get millions of views while others struggle?
In this blog, we have listed the top 4 key rules to follow to make your video go viral.
Play on Emotions
Most of us reading this post have at some point received viral videos on our WhatsApp or another such social media app. If you think closely, there was one thing common in all those videos that went viral. They evoked emotions out of you. Be it anger, sadness or laughter – they managed to create a long-lasting impression on you. You could relate to those videos, and they tempted you to forward it to more people on your list. This means, for creating a viral video don’t be boring. Figure out the emotion your brand is willing to display and convey it through storytelling to get millions of people to like your videos.
Don’t Be Overly Promotional
This is a mistake a lot of brands make. Their videos focus so much on their product or service that it can get off-putting for a viewer. If your video goes viral, a lot of first-time viewers may hear about your company for the first time. You don’t want your first YouTube viral video to be about ‘hard selling’. The viewers’ sensory cortex lights up when you engulf them in your story and help them relate to what you do. So, you may want to focus on raising brand awareness instead of jumping to make sales. This way, you will be able to build a loyal customer base.
Plan for Massive Scale Conversions
Don’t make a video simply because you have a funny idea or it’s interesting and you want it to go viral. Wanting something and achieving it are not the same thing. It’s best to reverse engineer your campaign strategy from when the customer buys your product. At the end of the day, what will give you success is how your video managed to engage viewers, increase conversions, and represent your brand right. It can be done in multiple ways through shock-value, comedy, weirdness, inspiration, beauty and more. If you know you can get back $3 or $4 in revenue on investing $1, that is how you go viral.
Have a Killer Marketing Strategy
So, you have made the most relatable and powerfully convincing video that you can feel in your bones will go viral. But, if the video is sending the viewers to a sub-par destination, it’s a waste of time and effort. You need to think out-of-the-box and come up with a promotional strategy that gets your business to more viewers. As part of your viral marketing, make sure your landing pages are SEO-optimized. Use the right keywords within your video’s URL, captions, and meta description. Use hashtags that can give your video more traction. Know your best time to post. Consider pre-roll ads on YouTube. The list goes on. If all this gets too overwhelming, simply study your competitor, and analyze their marketing techniques to know what works.
We hope these helpful tips will come in handy for you when you make your next video. Make sure you post consistently and consider cross-promoting your content on other social media platforms for increased visibility. Good luck!
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