Everything You Wanted To Know About Youtube Super Chats & Super Stickers
The world of content creation is expanding at an unprecedented pace. With increasing competition, individual creators are looking for more content monetization options. YouTube is undoubtedly the most preferred content monetization platform with its unique revenue-sharing feature. But, a high level of viewer engagement is necessary for driving revenue through the platform. Beyond content quality, multiple aspects fuel the growth of your YouTube views.
Are you looking for a great way to improve your viewer engagement through YouTube likes and views? Then read further to know more about YouTube Super Chats and YouTube Super Stickers – 2 prominent tools for growing your channel.
Viewer Engagement and Monetization on YouTube
Ever since the launch of the YouTube Partner Program (YPP), the platform is bustling with a wide variety of content. This is a win-win situation for both content creators and brands. However, the main factor in your YouTube channel growth is the increase in viewer engagement. A growing subscriber base is a foremost step towards achieving this. As per the YouTube Partner Program, a minimum of 1000 subscribers and 4000 public watch hours is necessary for activating the monetization feature. This indicates that constant viewer engagement is inevitable for more earnings.
A focus on increasing YouTube views and likes for your videos is a method for driving viewer engagement. This in turn helps in expanding your earning potential. In YouTube, multiple streams enable creator earnings. The most common revenue streams are,
- Revenue from in-video advertisements
- Paid promotions in association with brands
- Direct viewer contribution through external platforms such as Patreon.
Beyond these channels, the YouTube platform is constantly introducing innovative ways for its creator to earn money. The introduction of YouTube Super Chat and YouTube Super stickers is a crucial step in improving content marketing activities on the platform.
What are Super Chats and Super Stickers in YouTube?
In YouTube marketing, live streams are now catching the attention of major brands. As a content creator, a live session is an ultimate option for interacting with your viewers and fans. Now YouTube has some cool features that allow you to earn money during livestreaming. Let us explore these options in detail.
YouTube Super Chats
Till 2017, YouTube had a feature known as ‘fan funding’ that allowed viewers to directly pay their favorite creators. After scrapping that feature, Super Chat is now the interactive payment window for your super fans to reward you. It offers a whole new way of interaction with your viewers during streaming. The Super Chat option is available only during livestreaming or a premiere. Any adult with a monetized YouTube channel can activate this option. You can enable this feature by clicking on the ‘super’ option in the monetization dashboard in YouTube studio.
The main features of YouTube Super Chat are,
- Using super chat, your viewers can directly pay money starting from US$ 1 TO US$ 500
- A dollar sign depicts the amount each payment from the fans
- As per the revenue sharing policy, YouTube takes a 30% cut on your earnings
- The comments from the viewer paying the highest amount appear pinned on the top
- Usually, the top comments get highlighted in bright colors making them attractive and interactive
- The maximum duration of flashing the top comment is 5 hours.
Super Chats are a great option for engaging your fans with your content. For influencers, this helps in reaching out to a larger audience and allows revenue generation also. With more viewer engagement during livestreaming, your prospects for brand collaborations increase exponentially.
YouTube Super Stickers
Similar to Super Chat, YouTube Super Stickers are a fun and interactive feature for creators. This is a tool exclusively available during a livestreaming/video premiere to engage your viewers. Through super stickers, you can receive payments from your fans. It works very similarly to a Super Chat. Any creator with a monetized account can activate this feature in countries where it is valid.
Using YouTube Super Stickers, fans can send a range of attractive stickers with a specific price point. The stickers are available from a range of 99 cents to a maximum of US$50. Currently, eight types of animated stickers in multiple languages are available in the Super Stickers collection. They cover a wide range of themes such as food, gaming, fashion, etc. As a content creator, make use of YouTube Super Stickers to understand the feelings of your viewers and connect with them easily.
As a YouTube content creator, you play a significant role in the brand advertising space. To expand your earning potential, it is crucial to explore multiple revenue streams. Organizing frequent live sessions with YouTube Super Chats and Super Stickers options is a good option for this. However, driving viewer engagement through YouTube views and likes is also equally important. You can take support from YouTube marketing agencies that provide free YouTube likes and subscribers. These types of services are genuine and help in growing your channel.
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