Best YouTube SEO Practices for 2021
YouTube is the second-largest search engine in the world after Google. Its rise to prominence has been nothing short of monumental. Just like you use SEO strategies to feature in the top results of Google, YouTube demands investing your focus on SEO too. With the best YouTube SEO practices, you can elevate your channel to the big leagues.
In this article, we list the top 5 YouTube SEO practices for 2021 that can help you grow your YouTube channel:
Research Your Keywords
YouTube’s algorithm cannot know on its own what your video is about. Before you even create your video it is important to find the right keywords that can indicate to the audience and the algorithm what your content is about. You can use YouTube’s search suggestion by typing the keywords in the search bar and manually retrieve the suggested keywords from the drop-down list. Or, using Google Trends you can feed in a keyword and see the trending ones on YouTube to help you know the potential keywords for your video.
Monitor Your Watch Time and Retention
The retention rate refers to how long your audience watched your video. The higher this rate is, the better it is for your channel. YouTube gives priority to long videos – the longer the video, the more ads you can put there. So, your goal should be to grab your viewer’s attention for as much of the video as possible. To keep a tab on your audience retention rate, go to studio.youtube.com once you are logged in and it will take you to your dashboard. You will find all the videos you have uploaded so far and their engagement levels.
Brand Your Channel
Don’t hop on the YouTube bandwagon simply because you can. Identify a niche for yourself and create a brand that has something to give to your audience. For instance, a food channel on YouTube will only feature food recipes and food hacks. If you upload unrelated content on the same channel, it can leave your audiences confused. Plus, a niche YouTube channel can be linked to your business account as well as your website and add more relevance to what you do.
The best way to grow your YouTube channel is by increasing your organic outreach. Determine what video content your audience wants to see and what makes them comment on it. The more comments and likes you get on your video, the better it means for your channel. YouTube algorithm picks up the surge on your post’s engagement levels and starts recommending it to a wider audience. Plus, towards the end of the video, you can ask your viewers to subscribe to your channel to cultivate a long-term relationship.
Create A YouTube Playlist
After customizing your YouTube channel, you can consider breaking down your videos into relevant categories. For instance, if you own a fitness YouTube channel, you can have chapters working on different parts of the body. YouTube algorithm can push related videos if you consistently publish videos on your channel systematically. Remember to optimize the video title with the right keywords so it appears when your audience types it in the search bar.
Uploading a video is not enough to expand your reach. You must optimize your content with SEO to drive traffic to your YouTube channel. The SEO practices for YouTube can seem like an overwhelming task, but if you learn it right you will be climbing the search engine result pages (SERP) in no time. We hope these above-mentioned tips come in handy to grow your YouTube channel.
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