Are Your Videos Professional Enough for YouTube?
YouTube is a great platform for video marketing, and more businesses are taking advantage of it to promote their brand. With so much competition on the platform, it’s imperative to ensure that your brand is producing professional-quality videos to have the edge over your competition. Here’s how to make sure your YouTube videos are of professional quality.
Planning ahead is crucial to shoot quality videos for your YouTube channel. You need to have clarity on the purpose of your video, its target audience, the subject matter you’d like to deal with in the video, and the script for the video.
Establish a budget
Deciding on a budget for you to work within will help you prioritize equipment like a camera, microphone, and lighting. Having a budget in place will also ensure you’re working within your means, choosing quality equipment, and keeping budget constraints in mind.
Select the appropriate equipment
Quality videos won’t be a reality if you’re making use of poor quality equipment while shooting them. The equipment you need to focus on includes a camera, lighting equipment, microphone, video editing software, tripod/gimbal stabilizer.
Choose a camera based on your budget as well as the type of video you want to make. Smartphones are a good option because they can be taken anywhere you go, but need to be used in landscape mode. A camcorder is also a cheap, compact, and lightweight option that’s good for different shooting circumstances. A webcam is great for live streaming content or recording in front of your computer. Sports adventures and videos about travel can be captured best using an action camera while mirrorless cameras are lightweight cameras that can produce DSLR quality videos. You could also directly opt for a DSLR if you want to shoot more professional videos.
You need to invest in a great microphone so that your videos have excellent audio. The built-in microphones on your cameras just won’t be enough to get the high quality results expected of professional videos. You can decide on a microphone based on your needs from among:
- USB microphones
- Condenser microphones
- Shotgun microphones
- Lapel/lavalier mic
There’s no excuse for jerky movements in your videos. If you want to create professional videos, you have to ensure that they aren’t shaky. Using a tripod or a gimbal stabilizer helps because such devices help to balance the camera’s weight and eliminate sudden jerks to give smooth video results.
Your videos need to be well lit if you want to post them to your YouTube channel, and there are multiple lighting options to help you out. You can use softbox lighting or umbrella lighting to eliminate the effect of shadows in your videos. A ring light can also be used to hide any blemishes in your videos while camera mounted lighting offers continuous lighting, especially in dimly lit locations.
Video editing software
To create the final video, you need to make edits to it and excellent video editing software is needed for this. Some popular choices are Adobe Premiere Elements, Final Cut Pro X, Adobe Premiere Pro, Pinnacle Studio 21 Ultimate, Adobe After Effects.
Shoot the video well
To do this, you need to:
Choose your background
Make sure it’s clean and free from distractions.
Adjust camera position
Ensure your subject is in the frame and follow the rule of thirds.
Light up your video
You need to have at least 3 sources of light:
- Behind the camera
- On your left
- On your right
Shoot from multiple angles
This helps to give your videos a dynamic element and is great for tutorials and product demos.
Work on your camera presence
This is essential to exude confidence and attract your audience.
Keep the editing simple
Essential editing like noise cancellation, lighting adjustments, transitions, removal of awkward silence, and background music can help to enhance video quality without the need to make any fancy edits.
Making professional quality videos on YouTube requires some practice, but given their ability to grow your audience in the long run, they’re well worth it.
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