All you need to know about post-roll ads on YouTube

All you need to know about post-roll ads on YouTube

One of the often-overlooked ads, post-roll ads, is the ad type that plays after a video ends. It has shown great success for businesses that would rather have people respond to a call-to-action button rather than going to their social media pages. A post-roll ad is timed perfectly for interaction with a viewer as it is not interrupting their viewing experience.

It serves as a great alternative to pre and mid-roll ads and offers a different way of capturing a new audience for your business. Available on both mobile and video versions of YouTube, post-roll ads are only available on videos that have opted for an ad revenue program.

These can be short ads, around 12s, or long ones being up to 3 minutes. They can be found in video and are marked by a yellow line at the end of the Youtube video. 

Whether a Post-roll ad will benefit you or not would depend on what you are trying to achieve with it. These work best for Call-to-action ads that lead the person to go to a specific website or register for something. CTA is great in post-roll ads as they are not waiting for their video to load and it isn’t as intrusive as the mid-roll ads. 

An ad at the end of the video also lets people decide on their next video. They are more likely to stay for more than 5s. At the end of a video, people are curious and looking at all the things that they can do after the video ends. 

Youtube Requirements For A Post-Roll Ad

  • For getting a post-rolls ad up and running the minimum video length is 12s and the max is 3 minutes 
  • The aspect ratio must be 16:9 or 4:3 otherwise black bars would appear at the sides.
  • The file cannot be bigger than 1 GB
  • Only a few video and audio codecs are accepted and these are – H.264, MPEG-2, MPEG-4, MP3, or AAC

How To Make Post Roll Ads Work For You

Here are the best practices so that you can take full advantage of a Post-roll ad

Short Vid

Just because the video ad limit of 3 minutes means that you make a 3minute video for it, most ads that you see are 15-30 s long. You should stick to this too, as anything longer than this is likely to be ignored by the viewer. Short and sweet is what your ad should be.

High Impact

In this fast-paced world, you do not get many chances to capture someone’s attention. Make an ad that pulls on people’s heartstrings or is captivating at the first glance itself.

Ditch Tradition

Usually, an ad is a story about the brand and how they are going to be releasing something new. All that is in the past now. Your ad should be short and to the point. The average view time that a person gives to an ad has reduced drastically in the past, and you should be savvy to such information.

Youtube Ads and Youtube marketing have changed a lot since their inception. This new-age format now demands high impact and short ads that convey the relevant information in mere seconds. You will need to adapt your ad videos around this concept and try to stand out from the rest.

Post-roll ads help you in standing out as the end of the video would be the best time to engage a potential customer. Go to www.ytpals.com to know more about marketing strategies that will help your channel grow and gain more subscribers.

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