8 Ways to Use YouTube to Grow Your Fitness Business
After Facebook, YouTube is the largest search engine in the virtual world. It streams mores videos to people around the globe than the population of Brazil, United States, and Indonesia combined. Every minute, more than 100 hours of footage is uploaded. Nearly 6 billion video hours are clocked each month. With such astounding stats, YouTube is definitely a tool you should use to market your fitness business.
First introduced in 2005, YouTube is an indispensable video sharing and social media platform. With more than 1.3 billion users and up to 300 hours of viewing uploaded each minute, It’s the perfect marketing and advertising tool for every organization out there.
How can you get this large viewership to take an interest in your fitness business?
1.Create a YouTube channel that showcases your brand.
Your YouTube video will reflect your company’s voice. The platform has tools that enable you to customize tags, upload logos, and choose a color scheme.
2. Use appropriate keywords.
Audiences search for YouTube videos based on keywords. Your videos will show up on a user’s search results if you used specific words related to your topics. For example, if your video featured how to warm up before working out, then your keywords might be warm up routine, warm up exercise, etc. Don’t forget to describe your visual content as well using specific keywords.
3. Link to social network profiles.
This YouTube channel represents your organization’s website. It should refer to or have links to other company social media accounts as well such as Facebook, Twitter, Instagram, etc.
4. Upload a company trailer.
Shoot a 2 to 3 minute video that reflects your fitness company. This is your chance to give audiences a sneak peek into what it’s like to hire/work with you.
5. Showcase testimonials.
One of the best ways to establish your reputation and gain viewer confidence is by posting genuine video testimonials from satisfied customers. Ensure these individuals have used your fitness products or services before. Testimonials can allay many concerns a potential buyer might have.
6. Publish how-to videos.
When a person has a question, they will seek answers online. Many people will enter their query in the search box. If your video can provide answers, you increase your chances of acquiring a customer. How-to videos are great if you provide fitness products or services that require explanations, demonstrations, etc. For example, if you’re selling a new exercise machine, shoot a demo video or informatic. How-to videos are great for generating traffic to your channel.
If your services or products that aren’t very technical or complicated, make a YouTube video that shows a new way to notice your business. A good example of a simple product is milk. To generate interest, the ad agency who shot a video for milk set up a scenario that was relatable. This was successful in generating attention from millions of viewers!
7. Use a unique thumbnail image.
One of the biggest challenges that YouTubers face is grabbing a viewer’s attention. There are billions of videos out there. Viewers are browsing through many of them in a single day. So how would you get their attention? Use a creative thumbnail image.
8. Include a call to action.
Insert a link to your blog, landing page, or website in your video description. Don’t forget to mention which site to visit at the conclusion of the video.
YouTube is used by billions of people around the world. This is the perfect platform to get your fitness business discovered. Get in touch with us for more YouTube marketing tips.
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