6 YouTube Features that Every Content Creator Must Know
YouTube has plenty of features that video creators can use to help them with their tasks and video projects. Some of these features are designed to help you attract more views while allowing you to see how your channel is performing. Here are the top 6 YouTube features that every content creator must know.
Channel dashboard/YouTube Studio
The first feature is your channel dashboard, also known as YouTube Studio. Here, you get an overview of your channel, from how your videos are performing to where your subscribers are from, and you also receive the latest news, trends, and updates that are gaining the most traction on YouTube.
Your channel dashboard is the feature that will have most, if not all the features that you are listed here. To access it, all you have to do is click the blue YouTube Studio button on your channel.
Analytics is a tab in YouTube Studio where, as the name suggests, you can access data about the performances of each of your videos as well as your overall channel. Here you can see which types of videos are getting more views and engagement and which ones aren’t doing so well, among other data. This valuable insight can help you make informed business and creative decisions that affect your YouTube marketing strategy.
Earlier this year, YouTube also introduced data that tells you when your audience is online for the first time ever. This means that you get to know which hours in a week your audience is most active.
Reviewing inappropriate comments
YouTube gives channel owners the option to review inappropriate comments on videos. This helps video creators gain better control of the comments section in their videos, directing the comments towards a more favorable tone and improving the general quality of conversations on the channel.
Initially, reviewing inappropriate comments was an optional setting. However, YouTube has made it a default setting now. When this feature was first launched, channels who had the setting enabled experienced a massive 75 percent decrease in flagged comments.
Video chapters allow you to break down your YouTube video into different chapters so that viewers can jump through them.
There is just one requirement if you are going to use this feature. There must eb at least three chapters in the video, and each chapter must be at least 10 seconds long. If you want to use this feature, you will have to add timestamps to your video description and make sure that the first one starts exactly at 0:00.
YouTube SEO tools
YouTube may not have created features such as video descriptions, video titles and playlist titles, tags, and About pages for the purpose of optimizing your videos for the search engine, but they do make great SEO tools not only within YouTube but also for Google and other search engines.
By coming up with titles that have the right keywords and video descriptions that are concisely written to reflect what your video content is about, you provide the search engine with an idea of what your video offers so that it can suggest it when users search for related keywords.
Scheduling community posts
YouTube allows you to schedule community posts, which means that you can draft community posts in advance and specify the time and date that you want to publish it on. YouTube will then automatically publish the post. This feature can only be accessed on the desktop web main app.
Use these features to up your YouTube marketing game and make the most of all, the video-sharing platform has to offer!
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