5 Tips to Follow if You Want Your YouTube Videos to Appear in Google Search

5 Tips to Follow if You Want Your YouTube Videos to Appear in Google Search

Google-owned YouTube’s userbase is expected to hit 210 million in 2022. Much of it is because of the immense entertainment and marketing potential of YouTube videos. YouTube is also the second most popular social network after Facebook. It is, in fact, the marketing tool of 86 percent of businesses that use it to share a variety of video types, such as presentation videos, explainer videos, advertisements, and sales videos.

As 79 percent of people prefer to watch videos than read about products, you should aim to boost the visibility of your videos on Google Search. Here are a few tips that can help you rank your YouTube videos on Google:

1. Carefully use keywords for YouTube

The ranking algorithms of YouTube are getting stricter and more competitive with each passing year. So, you need to carefully choose and use the keywords on your YouTube channel. Your keywords for YouTube should be relevant to your video content and should have a high search volume and low competition. Your video title and video description should include the keywords so that Google’s crawlers are able to identify them. The video file should also have the keywords to increase its searchability and visibility on SERPs. The more focused and relevant your keywords are, the better are the chances of your videos to ranked on Google Search.

2. Pay attention to your video description

One of the most important but underestimated ranking factors is the description of videos. To get your YouTube video on Google, your need a video description of 1,000 characters. YouTube only shows the first few lines of the video description to viewers. That must be close to 100 characters. They need to click on “show more” to read the full description. So, it’s recommended to add a link to your business website or a CTA in the first few lines of your video description, which should not be longer than 200 words in total. A well-optimized video description catches the attention of YouTube’s algorithms and pushes them higher on the suggested videos list.

3. Categorize your YouTube videos

To get your YouTube videos on Google, they should be searchable by your viewers. The “advanced search” option on YouTube allows people to look for videos based on categories. So, you should upload your video by categorizing it so that your target audience can find it. You can choose from a variety of category options. Categorization also helps Google to show your videos in its SERP when users type in keywords. It helps you to boost the exposure of your videos in different playlists, which, in turn, increases its reach on the platform.

4. Customize your thumbnail

YouTube videos that get impressive click-through rates are those that have an attention-grabbing thumbnail. It’s the image that your viewers see when they place the cursor on your video, giving them a glimpse of its content. While most creators prefer to create a thumbnail from the video itself, you can make a difference by customizing it. A custom thumbnail gets your video noticed on YouTube. It helps you stand out from the crowd. When your videos garner higher CTR and higher watch time, they are likely to rank higher on Google Search.

5. Boost engagement on your channel

The level of YouTube engagement you generate will have a huge influence on the ranking of your videos on Google search. The number of seconds your video was viewed, YouTube comments, YouTube likes, and subscriptions are important metrics that reflect your YouTube engagement. Getting YouTube subscribers, views, and likes will require you to connect with your audience at a deeper level. Your content should strike an emotional chord with them and trigger interactions on your channel. The more engagement you drive, the higher are your chances of getting ranked higher on Google Search.

Make sure you follow the aforementioned tips to improve the ranking of your YouTube videos on Google. With the right strategy in place, you can surely achieve your objectives.

You may check out YTpals for free YouTube subscribers, free YouTube likes, and free YouTube comments. With a network of over half a million satisfied YouTube channels owners, YTpals can definitely help your YouTube channel grow.

5 Tips to Follow if You Want Your YouTube Videos to Appear in Google Search by YTpals Writers,

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